Bed Bath & Beyond announced that it has entered into a definitive merger agreement to acquire The Brand House Collective, valuing the company at approximately $26.8 million based on closing stock prices from November 21, 2025. The valuation includes shares of The Brand House Collective already held by Bed Bath & Beyond and reflects an exchange ratio of 0.1993 Bed Bath & Beyond shares for each share of The Brand House Collective.
The combined company is expected to create a more profitable, cost-efficient home retail platform that combines Bed Bath & Beyond’s established brand presence with The Brand House Collective’s merchant-driven operating model. According to the announcement, the merger is also projected to eliminate at least $20 million in redundant costs by removing duplicate functions, streamlining operational systems, and improving logistics, technology, administrative structures, and merchandising support.
Early conversions of Bed Bath & Beyond stores into the Brand House format have already shown double-digit sales increases after reopening, supporting expectations for a scalable, high-conversion retail model across the store network. As part of the integration plan, more than 40 underperforming or non-strategic stores are slated for closure in early 2026 to optimize inventory and improve overall financial performance.
Upon completion of the merger, Amy Sullivan is expected to lead the newly organized Beyond Retail Group as Chief Executive Officer. The division will manage omni-channel retail operations spanning merchandising, stores, digital commerce, and customer experience across brands, including Bed Bath & Beyond, buybuy BABY, Overstock, and Kirkland’s Home.
Bed Bath & Beyond also advanced $10 million to The Brand House Collective under an existing delayed draw term loan facility to support store conversions, inventory procurement, and other operational needs. Before closing, both companies will work toward amending or refinancing The Brand House Collective’s credit facility with Bank of America. The deal is anticipated to close in the first quarter of 2026 pending shareholder approval, including a majority vote of disinterested shareholders, lender consent, and customary conditions. Bed Bath & Beyond currently owns around 40 percent of The Brand House Collective’s outstanding shares and has agreed to vote in favor of the merger.
Latham & Watkins is advising Bed Bath & Beyond legally. The Brand House Collective is being advised financially by Consensus and legally by Bass, Berry & Sims.
KEY QUOTES:
“This acquisition is a big step in building a profitable, growth oriented Everything Home company. The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over $20 million in duplicate costs.”
“The most valuable asset of this transaction is the talent and leadership that comes with it, giving our historical marketplace business a stronger product and consumer experience focus.”
“Amy has played a central role in leading our strategic partnership over the past year. She is the right leader for this division because she understands the customer and will execute on my standard for customer focus, brand consistency, merchandising excellence, and operational rigor across the organization.”
Marcus Lemonis, Executive Chairman of Bed Bath & Beyond
“Our combined entity strengthens our financial position and reaffirms our mandate to grow revenue and profit at the pace the market expects. Our focus is clear: we will put the customer at the center of every decision, differentiate our brands with intention, and accelerate customer growth and lifetime value in ways that drive meaningful revenue and sustainable profitability.”
Amy Sullivan, CEO of The Brand House Collective
