Bennie has received a $50 million strategic investment from LNC Partners in a move designed to accelerate the company’s national expansion, strengthen its benefits technology platform, and support future acquisitions. The New York-based employee benefits firm, which serves medium and large businesses across the United States, said the new funding will help scale its sales and consulting teams, advance both its employee-facing and employer-facing technology, and drive a targeted M&A strategy focused on owner-operated brokerages.
The company has grown into one of the fastest rising firms in its category and is now a top 100 employee benefits broker. Bennie’s model combines technology, consulting expertise, and HR support services, aiming to replace what it calls the traditional, static broker approach with a more transparent, modern experience for employers and employees. Its platform, which includes the Bennie App for employees and Bennie Insights and Marketplace for HR and finance teams, is positioned to give organizations stronger visibility into benefit usage while reducing administrative time and costs.
The firm said that its holistic approach has saved clients and more than 100,000 employees significant administrative hours and millions of dollars. Bennie also highlighted its industry-leading Net Promoter Score of +75 as a reflection of its service quality and technology capabilities.
According to the company, the new investment comes at a time when rising insurance costs are putting employers under heightened pressure to seek more comprehensive benefit solutions. Bennie said its expanded resources will enable it to deliver a broader set of tools for HR, finance, and employees, while also equipping the firm to integrate high-performing brokerages whose owners are nearing retirement and looking for long-term partners.
The company was founded to transform the employee benefits landscape through technology-centered services, transparent pricing models, and employee-centric support. Bennie operates as a licensed broker in all 50 states and provides benefits programs and consulting services to hundreds of organizations nationwide. The Bennie App offers employees access to ID cards, in-network provider information, and concierge support. And HR teams can use Bennie Insights to monitor how employees interact with their benefits packages.
The firm also operates HR Advisory, a growing community for HR and People Operations professionals offering networking, events, content, and career support.
KEY QUOTES:
“I am excited to announce our partnership with LNC as we embark on the next phase of Bennie’s growth. LNC’s team possesses deep, relevant expertise in scaling brokers and technology platforms, having successfully implemented the very strategies that we plan to leverage for expansion. This strategic infusion of capital provides the fuel needed to accelerate Bennie’s reach to a wider audience, ensuring more employers and their employees benefit from a modern employee benefits platform.”
“This has been a tough year with high insurance renewals. While our teams are experts at aggressively negotiating costs, as insurance costs climb, companies should demand more from their broker. They must leverage the most comprehensive resources for HR, Finance and employees.”
Brett Davis, CEO of Bennie
“We are thrilled to partner with Bennie. They combine expert consultation and high-touch support of a top 100 employee benefits broker with a seamless, user-friendly technology platform that saves HR teams and their employees time and money. We look forward to supporting their mission to make benefits holistic and accessible for employees everywhere. They have only just scratched the surface of the number of companies they can help.”
Matt Kelty, Managing Partner at LNC Partners
