With Berkshire Hathaway Investment, E.W. Scripps Buying ION Media For $2.65 Billion (SSP) (BRK.A) (BRK.B)

By Amit Chowdhry ● September 25, 2020
  • With an investment from Berkshire Hathaway Inc. (NYSE: BRK.A) (NYSE: BRK.B), E. W. Scripps Co (NASDAQ: SSP) announced it is buying national broadcast network ION Media for $2.65 billion

E. W. Scripps Co (NASDAQ: SSP) announced it is buying national broadcast network ION Media for $2.65 billion. ION Media will be combined with Scripps’ Katz networks and Newsy to create a full-scale national television networks business. 

ION currently reaches over 100 million homes through over-the-air and pay TV platforms and has consistently achieved annual revenue growth and EBITDA margins beyond industry averages. And in addition, this highly accretive acquisition will yield $500 million in synergies — most of which are contractually based over the next six years.

To conduct the deal, Berkshire Hathaway Inc. (NYSE: BRK.A) (NYSE: BRK.B) is going to make a $600 million preferred equity investment in Scripps to finance the transaction. And Berkshire Hathaway also will receive a warrant to purchase up to 23.1 million Class A shares at an exercise price of $13 per share.

Based on these numbers, the implied transaction multiple was 5.9 times ION’s last 12 months EBITDA through June 2020 with annualized synergies applied at the fully realized annual rate; 8.2 times on same basis without synergies. And the transaction is expected to be financed with $1.85 billion of secured and unsecured debt and a $600 million investment from Berkshire Hathaway in preferred stock. The debt financing is being led by Morgan Stanley Senior Funding (Existing Scripps debt is expected to remain in place; existing ION debt will be paid off as part of the transaction closing).

ION Media’s financial highlights are as follows: 2019 revenue: $587 million; 2019 EBITDA: $335 million; Last 12 months through June 2020: $558 million of revenue; $323 million of EBITDA; 2020 outlook: Consistent with performance of national advertising marketplace; revenue projected to be down mid teens from 2019; 2009-2019 revenue CAGR: About 12% Employees: 425.

And the Berkshire Hathaway investment highlights are as follows: Amount of preferred stock: $600 million; Dividends: 8% per year if paid in cash or 9% if deferred; Redemption: The preferred stock will have no maturity date but will be redeemable starting five years after issuance; Other considerations: While the preferred stock is outstanding, Scripps cannot issue a dividend or repurchase shares. Governance: Berkshire Hathaway will not receive any board seats and will have no other governance rights.

Based out of West Palm Beach, Florida, ION Media operates a national television network featuring popular crime and justice procedural programming. And it is being purchased from an entity controlled by Black Diamond Capital Management. 

The network boasts the fifth-largest average primetime audience among all cable-carried networks. And ION generates revenue by selling advertising in the national marketplace. Combining ION with Katz and Newsy — which also primarily earn revenue from national advertising — will increase Scripps’ reach into this durable ad market as it offers advertisers a larger platform on which to reach their audiences.

ION, Katz and Newsy — which are Scripps’ new national networks business — will reach nearly every American through free over-the-air broadcast, cable/satellite, over-the-top, and digital distribution with multiple advertising-supported programming streams.

Currently, ION distributes its programming through Federal Communications Commission-licensed television stations it owns in 62 markets and 124 affiliated TV stations, reaching 96% of U.S. homes. And ION elects government-mandated must-carry provisions for cable distribution rather than negotiating for retransmission revenue, thus ensuring its programming is available on cable and satellite systems.

The combination of ION, Katz and Newsy is expected to produce run-rate synergies that reach as high as $120 million a year — a majority of which will be carriage fee savings associated with the Katz networks. And Katz today pays leasing fees to other broadcasters for multicast distribution. When Katz’s current distribution contracts expire, its programming will be migrated to ION stations’ digital subchannels. And ION programming will remain on the primary channel.

ION Media and the five Katz networks operate in the over-the-air (OTA) television marketplace — which saw 67% growth — to 25% of all TV households from 2018 to Q3 2019 (Parks Associates research, March 26, 2020), as consumers opted to supplement their digital television services with free over-the-air, linear broadcast television, and quality programming to create a new consumer bundle. Due to the pandemic, OTA viewership growth is expected to accelerate, according to Parks Associates. And Both ION and Katz also participate in the national advertising marketplace, which performed relatively well during this year’s economic crisis.

Scripps Executive Vice President and Chief Financial Officer Lisa Knutson noted that the company will capitalize on ION’s nationwide reach and operational excellence to drive growth, further enhance company cash flow, and realize significant synergies.

Methuselah Advisors and Morgan Stanley & Co. acted as financial advisors to Scripps and arranged the preferred equity investment by Berkshire Hathaway. And Morgan Stanley Senior Funding provided the financing commitments for the secured and unsecured debt. BakerHostetler and Brooks Pierce served as Scripps’ legal co-counsel for the acquisition. And Simpson, Thacher & Bartlett LLP served as Scripps’ legal counsel for the committed financing. 

Evercore served as exclusive advisor to the Scripps family and Kirkland & Ellis served as its legal counsel. Skadden, Arps, Slate, Meagher & Flom LLP and Cooley LLP served as legal counsel for ION Media.


“This evolution of Scripps’ national television networks business, through the combination of ION, the Katz networks and Newsy, repositions the company in the television landscape. With its strong revenue growth, high margins and significant cash flow, ION will make Scripps a more powerful and durable media business with significant near-term benefit as well as long-term value. ION Media is a distribution double threat – carried on cable and satellite through must carry while also capitalizing on cord-cutting and the growth of free over-the-air broadcasting. This transaction is another in a long list of Scripps’ transformative moves to where we see opportunity for growth and to benefit from the evolving media landscape.”

“For more than 70 years, Scripps has been dedicated to local broadcasting and the markets we serve with an unparalleled commitment to quality objective journalism, community service and stewardship of the public’s airwaves. Now, with this national broadcasting acquisition, Scripps will be the largest holder of broadcast spectrum, poised to take an even greater leadership role in the development of future business models that leverage ATSC 3.0 and spectrum to benefit the American people.”

— Scripps President and CEO Adam Symson

“As the media industry continues its rapid evolution, Berkshire Hathaway is fortunate to partner with this management team and the Scripps family, who have successfully anticipated the future of media for over a century.”

— Ted Weschler, the Berkshire Hathaway officer responsible for the investment

“We have created tremendous shareholder value while managing debt through asset sales and high-cash-flow revenue streams such as retransmission fees and political advertising, working all the while to maintain a flexible balance sheet in order to capitalize on our next opportunity. Now we are building an even stronger financial foundation that will allow us to act as leaders in the future of the television industry while we serve our audiences and consumers in effective and efficient new ways.”

— Scripps Executive Vice President and Chief Financial Officer Lisa Knutson