BetHog is a new crypto casino and sportsbook company that is brought to you by the creators of FanDuel. And BetHog provides consumers a trusted brand with an online casino and sports betting experience. This includes casino and skill games that can’t be found anywhere else, such as HODL (Crash for meme coins), Thermonuclear Boars (Mines) and Liar’s Dice. Pulse 2.0 interviewed BetHog co-founder and CEO Nigel Eccles to learn more about the company.
Nigel Eccles’ Background
Could you tell me more about your background? Eccles said:
“I’ve worked in the online betting sector since 2000 when I was a product manager for Flutter.com. Flutter merged with Betfair in 2001 and ultimately became Flutter Entertainment. Subsequent to Flutter I launched FanDuel in 2009 (which was ultimately acquired by Flutter) and I’ve been involved in a number of startups since then.”
Formation Of The Company
How did the idea for the company come together? Eccles shared:
“We saw in late 2023 that online casinos were increasingly being marketed through streaming like Twitch and Kick. However the games themselves hadn’t evolved. They were the same slot games you could have played 15 years ago. That led us to think that there was an opportunity in the market for a new type of streaming friendly casino game.”
Favorite Memory
What has been your favorite memory working for the company so far? Eccles reflected:
“Launching BetHog has definitely been a high point!”
Core Products
What are the company’s core products and features? Eccles explained:
“We have six unique titles at launch. Three of them are our variants of classic crash games, Crash, Mines and Dice. However, of them is a new game where the player bets on how far a hog can cross a road. In our game other people can then bet on whether or not the hog will make it. It is incredibly fun and a social experience.”
“Then we have two other titles that are player versus player. For example, in HODL tournament, players get $100 in play money to invest in 10 meme coins. The user with the most money after 10 rounds wins the game.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Eccles acknowledged:
“Building unique games that people find compelling is always a challenge. But reception so far has been highly positive.”
Significant Milestones
What have been some of the company’s most significant milestones? Eccles cited:
“Along with our launch, closing our $6 million seed round led by 6MV with participation from Will Ventures, Bullpen Capital, Karatage, Advancit Capital, and several angel investors including Chris Grove, Partner Emeritus at Eilers & Krejcik, LLC and Josh Hannah, co-founder of Flutter Entertainment.”
Funding
When asking Eccles about the company’s funding details, he revealed:
“We recently closed a $6 million seed round.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Eccles assessed:
“We estimate the online crypto casino market is worth about $6 billion per annum and growing quickly.”
Differentiation From The Competition
What differentiates the company from its competition? Eccles affirmed:
“Our team’s experience and our focus on building unique compelling titles for players.”
Future Company Goals
What are some of the company’s future company goals? Eccles concluded:
“Really to continue building unique games that users love to play.”
