Betr Holdings, a leading sports gaming and media company, announced the addition of industry veteran Alex Kuwada to its executive team. Alex Kuwada, formerly the Senior Director of Growth at FanDuel, joined Betr as Head of Marketing.
For this new role, Kuwada will oversee the company’s acquisition and retention efforts while ensuring that Betr’s marketing efforts fully leverage the company’s Betr Media capabilities. Kuwada will report directly to Betr CEO Joey Levy.
During his time at FanDuel, Kuwada helped lead paid acquisition efforts and contributed significantly to the company’s growth, which is on track for over $6 billion in revenue this year. And his strategic insights and innovative approach to marketing will be instrumental in driving Betr’s continued success.
As part of this change, Betr’s Jesse Chemtob will move from his current role as Interim Head of Marketing to Interim Head of Commercial. In his new role, Chemtob will oversee the commercial function, including P&L optimization and special projects, while continuing to collaborate closely with the marketing team.
Alex Kuwada rounds out Betr’s talented executive team, reporting directly to CEO and founder Joey Levy, including:
— Alex Ursa – Head of Gaming Product – Previously at FanDuel, where he served as Senior Product Director overseeing their sportsbook and casino product development (on track for $6B+ in revenue this year).
— Mike Denevi – Head of Media – previously at Bleacher Report, where he founded and led BR Betting (leading sports gaming media brand on social media).
— Ashwin Krishnan – Head of Legal & Business Affairs – previously General Counsel of Miami Marlins and leading sports business lawyer.
— Adrian Figueroa – Head of Finance – previously private equity and investment banking associate.
— Dan Maas – Head of Media Revenue – previously EVP Commercial at Wave Sports & Entertainment, the company behind New Heights with Travis & Jason Kelce, Podcast P with Paul George, and other emerging sports IP.
— Jesse Chemtob – Interim Head of Commercial – previously GM of FanDuel Casino, for which he led the scaling of that business from $50M to $1B in revenue in his three years of tenure.
KEY QUOTES:
“Betr continues to add to its all-star team by welcoming Alex Kuwada as our Head of Marketing. Alex rose up the ranks over the past 6 years at FanDuel and most recently served as one of their most important user acquisition leaders. I am excited to work closely with Alex to continue scaling Betr into a market leadership position.”
-Joey Levy, Founder and CEO of Betr
“I am thrilled to join Betr and work alongside such a talented and dynamic team. Betr’s commitment to excellence and innovation in the sports gaming and media space is unmatched, and I look forward to contributing to the company’s growth and success as Betr solidifies its market leadership position.”
-Alex Kuwada
