Betterness, an AI-driven health and wellness platform, announced that it has raised $2.5 million in seed funding and launched Bett-i, a fully autonomous voice-first AI life-coaching system. The funding will support the company’s efforts to build agentic infrastructure for the global health and wellness industry and expand its product ecosystem.
The company is positioning itself as a foundational platform for next-generation wellness services, transitioning from a consumer-focused longevity product into a broader infrastructure provider for AI-powered health systems. Its approach centers on creating an agent-first operating layer that integrates data, services, and automation across health and wellness applications.
At the core of this strategy is Bett-i, a voice-native AI system designed to operate continuously rather than respond only to user prompts. The platform functions as a coordinated system of specialized agents that can manage tasks such as ordering lab tests, interpreting results, adjusting training plans, and delivering ongoing health insights throughout the day.
Bett-i integrates with a wide range of health data sources, including wearable devices, diagnostic labs, and communication channels, enabling it to provide context-aware recommendations tailored to individual users. The system is designed to proactively monitor behavioral and physiological signals, delivering real-time guidance while maintaining user consent and auditability.
The product is built on Betterness’ broader infrastructure stack, which includes its Model Context Protocol for health and wellness services, the consumer-facing Bett-i platform, and an upcoming enterprise solution designed to automate operations for clinics, gyms, and wellness businesses. Together, these components form a unified platform intended to support both individual users and organizations.
The company’s vision extends beyond consumer applications to building a comprehensive ecosystem that connects developers, businesses, and healthcare providers through a shared AI infrastructure. This includes capabilities such as payment facilitation, operational automation, and integration with clinical and wellness services.
Betterness has also assembled a network of investors and advisors spanning health technology, medicine, capital markets, and performance industries, reflecting a multidisciplinary approach to building its platform.
Founded by Demian Bellumio and Ari Katz, the company aims to redefine how individuals and organizations engage with health and wellness through continuous, AI-driven support.
KEY QUOTES:
“When we started Betterness, the question was whether AI could help any single person live better. Two years later the answer is obvious — and the real question has become whether AI can help every clinic, every gym, every longevity program, and every wellness brand run better. Our job now is to build the agentic infrastructure that makes that possible. Closing this round, launching Bett-i, and preparing Betterness One for enterprise is the trifecta that takes us there.”
Demian Bellumio, Co-Founder And Co-CEO, Betterness
“Precision health has always existed — but only for those who could afford it. Bett-i was built to change that. Bett-i coaches people through the most important decisions they make about their own health and wellness — autonomously, in their voice, with the full context of their life. Not when they remember to open an app. Just continuously, proactively, in their corner, keeping up with their real life 24/7. That’s what everyone deserves. That’s what everyone wants. That’s what we built.”
Ari Katz, Co-Founder And Co-CEO, Betterness
