BetterRX: Strategic Investment Raised From BVP Forge

By Amit Chowdhry ● Jul 31, 2025

BetterRX, the leading hospice pharmacy platform, has secured a strategic growth investment from BVP Forge to enhance its expansion efforts and has appointed Tim Tannert as the new CEO. This investment aims to alleviate suffering caused by medication delays by expanding platform reach, promoting innovation, and enhancing hospice medication management standards.

Designed specifically for hospice care, BetterRX replaces outdated Pharmacy Benefit Manager (PBM) models with a faster, simpler, and transparent solution, offering 100% pass-through pricing, seamless EMR integration, access to top pharmacies, and 24/7 clinical support. The platform has processed over 6.4 million e-prescriptions, allowing more than 345,000 hospice patients to receive medications promptly.

Tannert, who previously served as COO and CEO of SoftWriters, brings extensive experience to BetterRX. The platform is designed for transparency and efficiency, saving hospice providers up to 5-6 hours per nurse each week and reducing medication errors through smart ordering tools and live tracking.

Key benefits of BetterRX for hospices include:

  • Cost Optimization: Transparent pricing to manage costs without compromising care.
  • Improved Efficiency: User-friendly software that automates processes and integrates with EMRs.

  • Reliable Pharmacy Access: A diverse network of pharmacy partners without exclusive contracts.

  • 24/7 Support: Dedicated clinical and customer service assistance.

BVP Forge also offers its BVP ForgeEdge program to support BetterRX’s growth through operational guidance and healthcare industry insights.

Advisor: Crewe Capital served as the exclusive financial advisor to BetterRX.

KEY QUOTES:

“BetterRX was founded to solve a quiet crisis in healthcare — the medication delays that burden patients, families, and clinicians at the most vulnerable time in life. The partnership with BVP Forge and Tim’s leadership isn’t about changing who we are — it’s about scaling our ability to deliver faster, better care and redefining what’s possible in hospice pharmacy. We know they will build on the trust we’ve earned and continue transforming how hospice care gets delivered in America.”

Ben Clarke, who has served as COO and then CEO of BetterRX since 2013

“I began my career as a registered pharmacist and have always been passionate about caring for others. I’m incredibly excited to lead BetterRX into its next phase of growth. Our goal continues to be delivering powerful, innovative tools that help our hospice customers drive daily workflow and cost efficiencies – all with the best interest of the patient and hospice at heart.”

Tim Tannert

“In my 44 years in nursing… BetterRX is by far the easiest and best. I absolutely love it.”

Intake Coordinator at a regional hospice provider

“BetterRX is setting a new standard in hospice pharmacy by eliminating legacy bottlenecks and solving critical problems with technology, speed, and compassion. We are proud to support BetterRX as it amplifies its mission and reshapes how medication gets to patients when it matters most.”

Navid Oreizy, Partner at BVP Forge

 

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