BetterUp: $300 Million In Series E Funding And $4.7 Billion Valuation

By Amit Chowdhry ● Oct 12, 2021
  • BetterUp — an inventor of virtual professional coaching and global leader in mental fitness and human transformation for the enterprise —  announced recently the closing of its $300 million. These are the details.

BetterUp — an inventor of virtual professional coaching and global leader in mental fitness and human transformation for the enterprise —  announced recently the closing of its $300 million Series E fundraise. And this funding round brings the company’s valuation to $4.7 billion and total funding to $600 million, making BetterUp the largest mental health and coaching company in the world.

This round also closely follows BetterUp’s $125 million Series D in February 2021 and over-achieving an aggressive 2x growth plan in the first half of the fiscal year. Wellington Management, ICONIQ Growth, and Lightspeed Venture Partners led the funding round with participation from existing investors Salesforce Ventures and Mubadala Investment Company, also customers of BetterUp, along with Sapphire Ventures, Morningside Group, SV Angel, and PLUS Capital.

During a time when the world is redefining the workplace altogether and mental well-being for employees is continuously at the forefront, BetterUp’s latest round of investment will fuel new product innovation to further democratize coaching and reach hundreds of thousands of individuals within an enterprise, no matter their position or level within the organization. And BetterUp will expand upon its work with the world’s largest companies to deploy hyper-personalized solutions that support their workforces like BetterUp Care, its newest enterprise-wide offering that enables personal and professional growth through the development of resilience and mental fitness.

The products – which include 1:1 and group coaching, and on-demand coaching on topics that span diversity and inclusion, parenting, nutrition, and sleep – all combine the industry’s most innovative combination of behavioral science, AI technology, and human interaction for people and organizations to thrive. And the funding will also propel BetterUp’s international growth, having most recently opened new offices in Munich, London, and Amsterdam, along with recent strategic acquisitions of advanced people experience platforms Motive and Impraise, announced last month.

Over the last eight years and with over one million coaching sessions completed, BetterUp has proven that individual performance and organizational growth begin with company leadership taking a proactive approach to the health and resilience of their employees. And developed by a team of world leading researchers and PhDs across the fields of positive psychology and human performance, alongside best-in-class developers and data scientists, BetterUp™ enriches the understanding of human emotion at scale.

This latest funding round comes on the heels of the company’s $125 million Series D and $1.7B valuation in February 2021. And with this milestone, BetterUp has increased its value by 7 times in 7 months. And the organization also grew its entire customer base by 80%, recorded a net revenue retention rate of over 170%, and reached $100 million in annual recurring revenue in July of this year.

Plus BetterUp has also grown its coaching network to over 3,000 coaches, expanded the number of behavioral scientists by 50%, doubled corporate employee headcount to over 500, and today serves more than 380 enterprise businesses including Hilton, Salesforce, bp, NASA, Chevron, and Snap Inc. Plus BetterUp has also expanded its leadership team with the hiring of Prince Harry, Duke of Sussex, as Chief Impact Officer, Tom Van Gilder MD, JD, MPH as the company’s first Chief Medical Officer and Omar Dawood MD, MPH, MBA as President of BetterUp Care to continue to provide mental fitness support to the members and organizations BetterUp works with around the world.


“We are in the midst of the great global awakening surrounding hybrid work, mental health and well-being, and diversity and inclusion. Never has the pressure been greater on our global workforce, and as we collectively redefine the workplace, it’s clear that every organization and every employee critically need support, growth, and transformation. From leadership and career development to mental fitness, connection, and belonging, customers are increasingly turning to BetterUp to support the most important part of their business—their people—in the most profound way possible: by focusing on their whole person growth and development, including their behaviors, skills, and mindsets. This funding will continue to accelerate our mission to bring the most comprehensive and powerful suite of tools to individuals and help them thrive in their roles, unlock their peak performance, and live with purpose and clarity.”

— Alexi Robichaux, CEO and co-founder, BetterUp

“It’s rare to see a company engage in continuous category creation, but that’s exactly what iconic companies do. And that’s why we’re so proud to lead another round of financing in BetterUp. As the inventor and pioneer of democratizing coaching, BetterUp is in an exciting phase in expanding its category by uniquely innovating to meet the needs of global enterprises with its human transformation platform. For the first time, organizations can connect leadership performance with proactive mental health and diversity & inclusion to holistically transform the employee experience and drive improvements in key business outcomes.”

— Doug Pepper, General Partner at ICONIQ Growth

“What the last year has taught us, in the midst of the workplace revolution, is that there is an ever growing demand for employee well-being and support. In BetterUp we found a partner that would allow teams across the world to navigate uncertainty, remote work, and virtual environments. BetterUp gave us the ability to scale personalized care across the organization, which has been invaluable to the team’s productivity and peak performance.”

— Brent Hyder, President and Chief People Officer at Salesforce