Odyssey – the company behind an energy drink enriched with a potent blend of 2750mg of Lions Mane and Cordyceps mushrooms – announced the completion of a $6 million funding round. This funding round signifies a pivotal moment in the brand’s journey and underscores the burgeoning support for its fusion of vitality and cognitive enhancement.
At the core of Odyssey’s success lies its powerful adaptogenic ingredients, which offer an unparalleled energy boost coupled with cognitive clarity and focus. The funding round saw the entry of Richard Laver from Rocket Beverage Group as a strategic investor, alongside the continued support of existing stakeholders who contributed 50% of the total raised amount. And with this funding round, Odyssey is poised to reshape the energy drink landscape, empowering individuals to reach new heights of performance.
Launched in 2021, Odyssey is the first ever ready-to-drink energy beverage infused with high-potency extract of Lions Mane and Cordyceps mushrooms. And this unique approach in the beverage aisle has proven to be an in-demand shake-up to the category. Odyssey plans to allocate the newly acquired capital toward supporting three major areas as the brand experiences rapid growth: sales, marketing, and inventory. These strategic investments will expedite the brand’s expansion efforts, making its products more widely accessible.
As the brand continues its expansion, Odyssey is actively recruiting new team members, especially in regions experiencing substantial growth and in markets with untapped potential for extended distribution. Simultaneously, in this next stage of its growth Odyssey is engaging in powerful marketing initiatives and building brand visibility. These efforts will encompass various events, from festivals to an ambassador program with college campuses, athletes, influencers, and more.
Odyssey provides three distinct product lines with varying caffeine levels, all of which are free from added sugar, preservatives, artificial flavors, or sweeteners. And the brand takes pride in adhering to vegan, non-GMO, and kosher standards. Each flavor features the brand’s signature functional mushroom blend of Lion’s Mane and Cordyceps to enhance focus, mood, and energy levels.
The brand’s products are available nationwide, with a presence in leading retailers such as Publix, CVS, GNC, Erewhon, 7-Eleven, Thrive Market, Wegmans, Bristol Farms, and others. And Odyssey remains committed to its rapid expansion strategy in the retail sector and continuing to lead the charge in the beverage aisle.
KEY QUOTES:
“Odyssey is taking an all new approach to energy beverages. Unlike other brands on the market, we’ve formulated Odyssey to support cognitive energy and prioritize aspects like focus, clarity and mood through a proprietary functional mushroom-based formula. Odyssey leverages the high potency extract of Lions Mane, Cordyceps, L-Theanine, Ginseng and green tea caffeine to not only minimize the jitters associated with traditional energy drinks, but to also deliver sustained, crash-free energy support. We’re excited to bring the fresh take on energy drinks that younger Gen-Z and millennial audiences are keeping with a preservative and artificial sweetener-free product.”
- Scott Frohman, founder and CEO of Odyssey
