Beyond Meat is moving beyond plant-based meat into functional beverages with the launch of Beyond Immerse, a plant-based protein drink formulated with protein, fiber, antioxidants, and electrolytes.
The 12 fl oz напиток debuts in three flavors—Peach Mango, Lemon Lime, and Orange Tangerine—and is positioned as a “crisp and refreshing” option designed to help replenish the body. Beyond Meat said each flavor will be offered in two nutrition formats: a 10-gram protein version with 7 grams of fiber and 60 calories, and a 20-gram protein version with 7 grams of fiber and 100 calories.
According to the company, Beyond Immerse uses plant-based ingredients including pea protein and tapioca-derived fiber, and is made without GMOs or sugar alcohols. Beyond Meat also said the drink includes vitamin C as an antioxidant to support immune function and contains electrolytes, while emphasizing benefits tied to muscle health and gut health through its protein and fiber content.
Beyond Immerse is launching as a limited-time release available exclusively through Beyond Test Kitchen, Beyond Meat’s direct-to-consumer site for early access product drops. The company encouraged consumers to follow its social channels and subscribe to its newsletter for future launches.
KEY QUOTE:
“With Beyond Immerse, we are bringing our pioneering expertise in unlocking the power of plants to a functional beverage line. Our intent is simple: immerse the consumer in the remarkable nutrition of plants—from protein to fiber, with the addition of antioxidants and electrolytes—all in a single refreshing and satisfying 12 fl oz drink. Beyond Immerse has been specially and carefully designed to provide nutrients that are critical to muscle health, gut health, and immune function, so that whatever the goal is, consumers can Go Beyond.”
Ethan Brown, Founder and CEO, Beyond Meat
