Big Brand Tire & Service, one of the largest and fastest-growing providers of non-discretionary automotive services in the United States, announced that it has entered into a definitive agreement to acquire Belle Tire, the Midwest’s premier tire and automotive service provider. The transaction, which remains subject to customary closing conditions, is expected to close in the third quarter of 2026.
Founded in 1922, Belle Tire is one of the most respected companies in the industry, delivering customer service across Michigan, Ohio, Indiana, and Illinois. The acquisition propels Big Brand past $1.5 billion in revenue, cementing its position as one of the nation’s leading tire and automotive service businesses. Central to Big Brand’s approach is deep investment in the frontline team and in EDGE Intelligence, its proprietary AI operating system that removes friction for frontline employees, enabling them to deliver better customer experiences, increase their earning potential, and accelerate growth.
Since partnering with Percheron Capital in 2021, Big Brand has achieved growth through industry-leading organic performance, a high-velocity programmatic M&A engine, and strategic scale acquisitions. The company is supported by Percheron AI Ops, Percheron Capital’s in-house applied AI engineering team, whose mission is to build proprietary, production-grade AI systems alongside frontline team members that set the industry standard for employee satisfaction, customer experience, and growth. Evercore Inc. acted as exclusive financial advisor to Big Brand, and Jefferies acted as exclusive financial advisor to Belle Tire.
Founded in 1969, Big Brand Tire & Service has become the acquirer of choice in the industry, offering a one-stop shop for tires and vehicle maintenance. Percheron Capital is the largest private equity firm focused on essential services, with over $8 billion in assets under management.
KEY QUOTES:
“Belle Tire has built an exceptional business centered on its people, its customers, and the communities it serves.”
“We have tremendous respect for the Belle Tire team and the culture they have created over the past century. We are excited to welcome them to the Big Brand family and to build on their remarkable legacy as we continue creating the nation’s leading independent tire and automotive service platform.”
Joe Buscaglia, Chief Executive Officer, Big Brand Tire & Service
“This is an extraordinary moment for Belle Tire and for everyone who has helped build this company into what it is today.”
“In Big Brand, we found a partner that shares our values and has built its success on a people-first mentality — an approach that will continue to empower our frontline team and further elevate the experience we deliver to our customers. Together, we will be even better positioned to grow, invest in our people, and continue serving our neighbors and communities with the same culture that has always set us apart.”
Don Barnes III, President, Belle Tire
