Big Leap is a digital marketing agency based in Lehi, Utah, that helps B2B, B2C, e-commerce, SaaS, and franchise businesses with search engine optimization (SEO), content marketing, paid advertising (PPC), conversion rate optimization (CRO), marketing automation, and the alignment of marketing with revenue operations. Pulse 2.0 interviewed Big Leap CEO Bryan Phelps to gain a deeper understanding of the company.
Bryan Phelps’ Background
Could you tell me more about your background? Phelps said:
“I’m Bryan Phelps, CEO of Big Leap. I founded the agency with a focus on helping businesses grow sustainably through digital marketing. My background is in SEO and performance marketing, but over time, I’ve expanded into building strategies that blend branding, content, advertising, and revenue operations. Along the way, I’ve also worked closely with investors, operators, and business owners to help companies scale in meaningful ways.”
Formation Of The Company
How did the idea for the company come together? Phelps shared:
“The idea for Big Leap came from seeing a gap in the market: businesses were often forced to choose between agencies that either focused heavily on branding without accountability or on performance without any long-term vision. I wanted to build an agency that could both drive measurable results while also building a brand that lasts.”
Favorite Memory
What has been your favorite memory working for the company so far? Phelps reflected:
“There have been many, many great memories over the last 10+ years. One important memory that comes to mind is the meeting where we defined our core values — character, competence, and community. These have been a critical part of our success ever since.”
Core Products
What are the company’s core products and features? Phelps explained:
“Big Leap’s core service is helping brands shape the buying decisions that have yet to be made by their customers. We help our clients build awareness, drive conversions, and generate referrals through SEO, PR, digital advertising, and revenue operations.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Phelps acknowledged:
“We are in the middle of one of the biggest changes ever for our industry: the rise of AI search (Google AI Overviews, ChatGPT, etc.). Many agencies and clients are uncertain about how to adapt. Our approach has been to double down on fundamentals like high-quality content, strong brand signals, and experimentation while also building thought leadership around how AI will shape digital marketing. This keeps us ahead of trends and helps our clients future-proof their marketing.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since its launch? Phelps noted:
“We’ve historically relied on industry-leading, 3rd party marketing tools to execute our client campaigns. With the new abilities available to us with AI, we are now able to build and automate more tools to help us be more efficient, effective, and drive better client results.”
Significant Milestones
What have been some of the company’s most significant milestones? Phelps cited:
- 6x on the Inc 5000 list
- Regularly awarded Best Company to Work For
- Entrepreneur Magazine 360
Customer Success Stories
When asking Phelps about customer success stories, he highlighted:
“We’ve built over 90 digital marketing case studies on our website. We’ve helped everyone from independent small business owners to funded startups to publicly traded enterprises.”
Funding
When asking Phelps about the company’s funding details, he revealed:
“Big Leap is privately held and has been bootstrapped since the beginning. We’ve grown profitably year over year by focusing on long-term client partnerships and referrals, rather than outside funding.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Phelps assessed:
“We operate in the U.S. digital marketing services market, which is a multi-hundred-billion-dollar industry. Within that, our primary focus is mid-market companies, which are often private equity-backed or family-owned, that need both performance and brand growth.”
Differentiation From The Competition
What differentiates the company from its competition? Phelps affirmed:
“Two main things:
- Balance of brand + performance: most agencies lean too heavily on one or the other, but we blend both to create sustainable growth.
- Long-term mindset: our client relationships are measured in years, not months. We focus on trust and results that compound over time rather than quick wins.”
Future Company Goals
What are some of the company’s future goals? Phelps concluded:
“Big Leap’s future goals are focused on continuing our Company Purpose of driving sustainable and exceptional success for our clients and all Big Leapers. This includes creating specialized industry-focused services, adding additional capabilities to help our clients, and being an industry leader in the AI marketing world.”
