BigCommerce (a leading Open SaaS e-commerce platform for fast-growing and established B2C and B2B brands) and Marketplacer (a global technology platform that enables brands, retailers, suppliers, communities, and innovators to build and grow successful online marketplaces at scale) have announced a strategic partnership. And BigCommerce customers will now be able to transform their online stores into powerful marketplaces where they can sell more diversified products and provide seamless shopping experiences that drive conversions and accelerate growth.
BigCommerce’s Marketplace Connector – developed by BigCommerce agency partner Web Force 5 – allows customers to allow third-party sellers to list and sell their products directly from their BigCommerce stores. And when connected, all seller data is automatically synced almost instantly, enabling customers to manage multiple sellers – each with distinct products, catalogs, etc. – while utilizing the best-in-class capabilities of both the e-commerce and marketplace platforms.
Australia’s leading design outlet The DOM approached Web Force 5 to integrate its existing Marketplacer platform into its BigCommerce store. And The DOM enhanced its marketplace functionalities, delivered near-real time data updates, ensured a seamless workflow integration of its 100+ sellers, and improved overall performance and reliability for a solid customer experience.
The BigCommerce Marketplacer connected model enables customers to expand without boundaries, turning suppliers into sellers and adding hundreds or thousands of new products to the site without managing inventory and warehousing requirements or disrupting shopping or delivery experiences. The key benefits include:
- Fast Syncing – Near real-time synchronization automatically shares seller profiles, products, inventory, pricing, orders, promotions, shipping, and more to provide a streamlined experience for sellers, buyers, and operators.
- Cross-border Scalability – Localize and manage multi-site, multi-currency, and multi-language experiences to grow sales in new regions and drive growth.
- Low Coding – Minimal code, point-and-click approach minimizes the need for costly development work, accelerating implementation, reducing costs, and allowing for faster time-to-market.
- Rapid Data Exchange – Webhooks deliver near real-time updates to ensure data changes, product details, pricing inventory levels and vendor information are accurately reflected across platforms – building brand trust and repeat business.
- MACH-Aligned API – Sophisticated technology integrations adhere to MACH principles to ensure agility, innovation, and a high-level of interoperability.
KEY QUOTES:
“We’ve been watching the impressive trajectory and evolution of BigCommerce for a long time, and we’re very excited about this new relationship and the impact it will have on our shared customers. The powerful combination of Marketplacer and BigCommerce allows customers to access a modern full-stack solution for their ecommerce platform.”
— Jason Wyatt, CEO and co-founder at Marketplacer
“We are thrilled with the launch of our new BigCommerce front-end, the first to be connected to Marketplacer. Our experience working with Web Force 5 as our development partner has been exceptional. The team displayed a remarkable level of collaboration, transparency, and attention to detail, surpassing our expectations. Despite tight timelines, the project was managed with clear communication and a true sense of partnership.”
— Phil Read, chief operating officer at The DOM
“At BigCommerce, our core focus is providing our customers access to the best tools and services they need to innovate and succeed – and that includes industry-leading solutions from partners like Marketplacer and Web Force 5. Our collaboration to provide The DOM with the exact integrations needed to reach customers, grow sales and customize the shopping experience has been a tremendous example of what a North Star partnership should be when putting the customer first.”
— Shannon Ingrey, vice president and general manager of APAC at BigCommerce
