Bigo Live is a leading global social live-streaming platform that empowers users to livestream in real time, share life moments, showcase their talents, and engage with audiences worldwide. With over 500 million users across more than 150 countries and regions, BIGO Live fosters seamless global connectivity. Leveraging advanced livestreaming technology, the platform delivers high-resolution video, low-latency streaming, and interactive beauty features, creating an immersive and engaging experience for users everywhere.
Pulse 2.0 interviewed BIGO Live VP Lynette Yang to gain a deeper understanding of the company.
Lynette Yang’s Background
Could you tell me more about your background? Yang said:
“I have over a decade of experience in global internet operations and strategy, specializing in scaling digital platforms across diverse markets. Currently, I serve as Vice President of Bigo Live, where I oversee operations and business strategy in North America and Latin America. My career spans leadership roles in platform governance, cross-border market expansion, and building high-performing international teams.”
Formation Of The Company
How did the idea for the company come together? Yang shared:
“Bigo Live was born from a vision to create an inclusive global platform where anyone can connect, share, and create in real time. The founders recognized the growing demand for live interactive content and built a platform that empowers creators and communities across cultures.”
Favorite Memory
What has been your favorite memory working for the company so far? Yang reflected:
“One of my favorite memories was leading the launch of our North America operations, which involved building the team from the ground up, navigating a complex regulatory landscape, and seeing creators flourish on the platform in new markets. It was a defining moment of growth and impact.”
Core Products
What are the company’s core products and features? Yang explained:
“Bigo Live is a global livestreaming platform that allows users to broadcast and watch live video content. Core features include real-time interactive streaming, virtual gifting, multi-guest live rooms, and gamified engagement tools to foster community and connection.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Yang acknowledged:
“Operating in multiple markets means navigating differing cultural expectations and regulatory requirements. We’ve met these challenges by strengthening our content governance systems, investing in local teams, and building partnerships that ensure both compliance and community growth.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Yang noted:
“Since launch, we’ve integrated advanced AI technologies for content moderation, enhanced real-time engagement features, and developed a robust virtual economy system to support creators and sustain platform growth.”
Significant Milestones
What have been some of the company’s most significant milestones? Yang cited:
“Key milestones include surpassing 400 million users worldwide, entering the top charts in multiple regions, and becoming a leading platform for interactive social livestreaming in over 150 countries.”
Customer Success Stories
When asking Yang about customer success stories, she highlighted:
“We’ve seen countless creators who began as hobbyists transform into professional broadcasters with global audiences, some even building sustainable businesses entirely through the platform. Their success stories are the heartbeat of Bigo Live.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Yang assessed:
“Bigo Live targets the global livestreaming market, which is projected to exceed $250 billion by 2030, with particular focus on high-growth regions such as North America, Latin America, and Southeast Asia.”
Differentiation From The Competition
What differentiates the company from its competition? Yang affirmed:
“Our strength lies in building highly localized operations with a global platform, supported by real-time engagement features and a creator-centric ecosystem that empowers users to monetize and grow their communities organically.”
Future Company Goals
What are some of the company’s future goals? Yang concluded:
“We aim to deepen our presence in key international markets, enhance AI-powered safety features, and continue innovating in interactive livestreaming to create a safer, more engaging space for creators and audiences alike.”
