BILT, a leader in 3D Intelligent Instructions, announced it had closed a $21 million funding round led by Silverton Partners with participation from Amex Ventures, Fifth Growth Fund, and Silicon Valley Bank. And the funding will be used to expand operations as demand for 3D interactive and extended reality (XR) immersive instructions increases.
BILT is a leading platform for 3D-guided work instructions, serving consumer, commercial, and government customers. And for consumer brands like Weber and Whalen, BILT enables a better customer experience and increases consumer satisfaction. For commercial businesses like Siemens and Clearfield, BILT accelerates training, improves productivity, and reduces errors. For government clients, BILT enhances accessibility, speeds initial knowledge acquisition, and increases readiness. BILT now features over ten thousand SKUs from almost 300 brands, delivering instructions to more than ten million users in 12 languages.
This funding round will enable BILT to expand growth into additional categories and industries.
KEY QUOTES:
“By transforming a traditional pain point into an empowering experience, we create promoters of the brands we serve. Whether it’s a consumer assembling a product, a professional technician improving efficiency, or a military maintainer cross-skilling, BILT delivers clarity, precision, and confidence.”
- BILT Chairman & CEO Nate Henderson
“Organizations can impact both their top and bottom lines by enhancing the end-user experience. By simplifying complex tasks, BILT bolsters setup success and improves product ratings and reviews while reducing returns and calls to support.”
- Silverton Managing Partner Morgan Flager
“New places for commerce have historically emerged from content platforms with scale. BILT presents opportunities for its customers to surface relevant products across multiple customer touchpoints, driving discovery of new parts and accessories among both individuals who assemble products professionally and everyday consumers who do so for personal use. We are excited to play a role in fueling BILT’s growth through our investment and the referral partnership we facilitated with our Global Merchant and Network Services business.”
- Amex Ventures Managing Director Margaret Lim; In 2023, BILT teamed up with American Express to offer eligible merchants a discount on production costs for 3D interactive instructions.
