Bites has raised $40 million in Series A funding led by PeakSpan Capital, bringing the company’s total funding to $55 million and providing new capital to expand its AI-native frontline performance platform. Existing investors Vertex Ventures, Horizon Capital, Rittenhouse Ventures, Lyra Ventures, and others also participated in the round.
Bites plans to use the funding to accelerate its U.S. expansion and continue developing a platform that connects employee training with measurable business outcomes across sales, service, and operations.
As part of the investment, PeakSpan Capital’s Phil Dur and Charlie Reinkemeyer will join the Bites board of directors.
Bites focuses on deskless and frontline employees, a workforce the company estimates at approximately 2.8 billion people globally, or roughly 80% of the total workforce.
Its platform delivers short training modules through channels employees already use, including WhatsApp, SMS, Microsoft Teams, Slack, and web links, without requiring users to install a dedicated application or create a separate login.
Each lesson, or “Bite,” can run for up to 90 seconds and may include video, questions, summaries, and discussion elements.
Bites also offers Ask-AI, which allows employees to ask questions in natural language using approved company content.
Its AI Studio can turn materials such as PDFs, standard operating procedures, or basic instructions into branded training videos. The platform supports more than 150 languages and allows teams to modify videos using an AI editing agent.
Bites said its customers typically achieve engagement rates above 90% within three weeks and reported 161% net revenue retention.
Customers include Unilever, Coca-Cola, Shake Shack, Wynn Resorts, The Venetian, and Compass Group.
The company is also building deeper integrations between learning activity and data from point-of-sale, CRM, ERP, and human capital management systems.
Bites’ planned workflow is designed to detect performance gaps, automatically generate targeted training, deliver it to the relevant employees, and measure whether the underlying business metric improves.
The funding will also support expansion into industries such as banking and insurance, new partner and reseller channels, and additional U.S. commercial growth.
KEY QUOTES:
“Running restaurants taught me that business performance comes down to what people do on the floor, every day, and whether they have the knowledge and support to do it well. We built Bites to put that support in every frontline employee’s hands.”
Eran Heffetz, Co-Founder And CEO Of Bites
“Frontline employees make up approximately 80% of the global workforce, yet companies have historically had to stitch together tools designed for office workers because few solutions have been built with deskless workers specifically in mind.”
Phil Dur, Co-Founder And Managing Partner Of PeakSpan Capital
“Few companies get customers to come back and ask for more. Bites does. As Bites’ first lead investor, we’ve believed in the team’s vision from the beginning, and we’re excited to support this next chapter as the company expands in the U.S.”
Aviad Ariel, General Partner At Vertex Ventures
“The best founders know how to master uncertainty and turn it into opportunity, and the Bites team has demonstrated that ability time and again. What excites me about Bites is how it brings AI into everyday frontline work: on the shop floor, in a restaurant, and at the front desk.”
Yaniv Jacobi, Co-Founder And Managing Partner Of Horizon Capital
