Bitmine Immersion Technologies announced it has agreed to make a $200 million equity investment in Beast Industries, the entertainment and consumer products company founded by YouTube creator Jimmy Donaldson, known as MrBeast.
Bitmine, which describes itself as an Ethereum treasury company, said the investment aligns with its broader strategy around digital assets and institutional participation in crypto markets. The company has highlighted a goal of acquiring 5% of ETH and said it plans to launch MAVAN (Made-in America Validator Network), a dedicated staking infrastructure for Bitmine assets, in the first quarter of 2026.
Bitmine also said it is backed by a group of institutional and individual investors that includes Cathie Wood, Founders Fund, Bill Miller III, Pantera, Kraken, DCG and Galaxy Digital, among others.
Beast Industries, led by CEO Jeff Housenbold, said the funding adds capital to support its ambitions across entertainment and consumer categories, and that it expects to explore collaboration opportunities with Bitmine, including potential ways to incorporate decentralized finance into an upcoming financial services platform.
MrBeast is known as the most-subscribed YouTube channel globally, citing more than 450 million subscribers and more than 5 billion monthly views across its channels, and pointed to its consumer brand Feastables and philanthropic initiatives as part of its broader platform.
KEY QUOTES:
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials.”
“Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned.”
Thomas “Tom” Lee, Chairman, Bitmine Immersion Technologies
“We are excited to welcome Tom Lee and Bitmine as new investors in Beast Industries joining our current top-tier venture investors.”
“Their support is a strong validation of our vision, strategy, and growth trajectory and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world.”
“We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.”
Jeff Housenbold, CEO, Beast Industries
