Bitwise has appointed Sarith Sabarinath as Senior Vice President and Global Head of Marketing, adding strategic marketing leadership to sharpen its go-to-market execution and support global growth.
The company said the appointment reinforces its commitment to scaling enterprise intelligence capabilities and expanding its global market presence as demand for AI, data, and digital engineering services accelerates.
In his new role, Sabarinath will lead Bitwise’s global marketing organization. His mandate includes strengthening the company’s strategic narrative, expanding brand visibility, and driving integrated marketing programs to accelerate demand generation, improve digital performance, and grow the partner ecosystem across key markets.
Bitwise said the move comes as it continues to scale its data, analytics, platform engineering, and AI capabilities to support enterprise clients navigating data-led and AI-driven transformation.
Sabarinath brings nearly two decades of experience across product and services organizations. He has held senior leadership roles guiding go to market strategy, digital expansion, and enterprise brand evolution for high growth technology companies. The company highlighted his track record in building scalable marketing engines that connect strategy, storytelling, and measurable growth outcomes.
Headquartered in Chicago with global delivery centers in Pune, India, Bitwise provides AI, data, and digital engineering services backed by 30 years of modernization experience. The company positions itself as a strategic growth partner helping enterprises modernize and innovate in the AI era.
KEY QUOTES
“We are delighted to have Sarith join the Bitwise leadership team. His extensive background in IT Services marketing and proven ability to build high performance brands will play a pivotal role in showcasing Bitwise’s capabilities and strengthening our GTM in the AI era. As we continue to scale our Data, Analytics, Platform Engineering and AI capabilities, Sarith’s leadership will be key in amplifying our presence and strengthening our connection with customers and partners worldwide.”
Raman Sapra, Global Chief Executive Officer, Bitwise
“I’m excited to join Bitwise at a pivotal moment for the industry. With our deep modernization heritage and rapidly expanding AI capabilities, Bitwise is uniquely positioned to lead enterprises through data-led, AI-driven transformation. I look forward to sharpening our global narrative, elevating our market presence, and partnering closely with our teams, customers, and hyperscaler ecosystems to unlock the next phase of growth.”
Sarith Sabarinath, Senior Vice President And Global Head Of Marketing, Bitwise
