Bitwise, a crypto asset manager with more than $15 billion in client assets, has launched a suite of model portfolio solutions designed to help financial advisors allocate to digital assets through ETFs.
The new lineup, called Bitwise Model Portfolio Solutions for Digital Assets, includes seven models built for different investor profiles and risk preferences. Bitwise said the models span both “Core” portfolios, which aim for broad exposure to the crypto ecosystem, and “Thematic” portfolios that concentrate on specific areas such as stablecoins, tokenization, or crypto assets beyond bitcoin.
Bitwise is positioning the launch around the rapid growth of third-party model portfolios in the advisory market. The firm cited industry data showing assets tracking third-party model portfolios rose from $400 billion in 2023 to more than $645 billion from 2023 to 2025, and that models generated more than $80 billion in net inflows from 2022 to 2024.
Bitwise said the models will be monitored and rebalanced systematically to manage allocation drift and are intended to provide diversified exposure to the digital asset ecosystem through “easily integrated portfolio frameworks.” The company also said allocators will receive reporting materials and collateral to support due diligence and client reporting.
KEY QUOTE:
“Today represents a milestone moment in how advisors access crypto. Model portfolios are one of the most important ways financial professionals allocate to nearly all assets, but until now their use in crypto has been limited. As the number and type of crypto ETPs grows, these expert-built models have a simple value proposition: They show advisors how to combine the growing number of crypto ETPs in ways that meet specific client objectives. They make building a crypto sleeve easy.”
Matt Hougan, Chief Investment Officer, Bitwise Asset Management
