BlackBerry Ltd (BB) Hires Tom Eacobacci From Citrix To Serve As President

By Amit Chowdhry ● June 2, 2020
  • BlackBerry Ltd (NYSE:BB) (TSX:BB) announced it has appointed Tom Eacobacci as President

BlackBerry Ltd (NYSE:BB) (TSX:BB) announced it has appointed Tom Eacobacci as President. Eacobacci will be responsible for heading up BlackBerry’s sales, field marketing, engineering, and customer support for BlackBerry Spark and BlackBerry IoT Solutions.

“I am very excited to join BlackBerry and lead the next phase of its market expansion,” said Eacobacci. “BlackBerry’s technology and vision for the industry are impressive.  BlackBerry is an iconic company with incredible employees, partners, and customers. I am eager to work with John to deliver on this opportunity.”

The BlackBerry Advanced Technology Labs, licensing, and corporate functions will continue to report to John Chen, Executive Chairman and CEO. Eacobacci will join BlackBerry officially on June 15 and report to Chen.

“I am pleased to welcome Tom to BlackBerry to lead the BlackBerry Spark and IoT Solutions Groups,” explained Chen.  “Tom is a key addition to the Company.  His deep experience in enterprise software and security, and long track record in executing go-to-market initiatives will be instrumental in expanding our addressable market and growing market share.”

Over the last few years, BlackBerry pivoted from being a leader in consumer mobile devices to becoming the leader in the enterprise IoT software market.

And BlackBerry’s software solutions now set the standards for how connected endpoints are built, secured, managed and communicate.  Plus its technical leadership for these solutions is widely recognized and its reputation for security and privacy is undisputed.

With a solid strategy and technology in place, BlackBerry Ltd (NYSE:BB) (TSX:BB) is now focused on revenue growth and market share expansion in this highly attractive market. Eacobacci brings to BlackBerry 20 years of customer-facing and go-to-market leadership expertise from his successful career with Citrix where most recently he served as Senior Vice President and General Manager for the Americas. 

Throughout his tenure with Citrix, Eacobacci has held leadership roles across sales, services, customer success, and sales operations. And prior to joining Citrix, he spent seven years with Accenture managing and designing application systems and processes for various large international clients.