Blackbird said paid subscriptions to its browser-based collaborative video creation platform elevate.io reached 914 by September 24, up 235% during the quarter, while customer conversion improved to 3.37%.
The company is positioning elevate.io as a professional video editing environment that can run directly in a browser and support collaborative editing without requiring high-end local computing hardware. Interim Results – 07_00_09 28 S…
Blackbird has increasingly focused its go-to-market strategy on in-house marketing teams, which management sees as the product’s initial ideal customer profile.
The company said teams tend to collaborate more frequently, share projects at approximately twice the rate of individual creators, and remain active longer.
Recent elevate.io additions include AI-powered voice isolation, custom fonts, recovery points, animations, transitions, subtitles, stock music integration, color grading, Safari support, and more than 1,000 fonts.
Additional planned functionality includes AI-powered motion graphics, animated titles, brand kits, and expanded audio editing.
Conversion increased from 1% in March to 2.67% in August and 3.37% by September 24.
Blackbird continues to use students and independent creators as part of its broader product-led growth funnel while targeting marketing teams as its principal revenue opportunity.
First-half revenue declined approximately 8% to £532,000, largely because of previously announced contract losses involving the U.S. Department of State, partially offset by non-recurring revenue associated with the winter games.
Operating costs declined to £1.43 million from £1.61 million, helping reduce the adjusted EBITDA loss to approximately £990,000 from £1.15 million.
Net loss narrowed to £1.50 million from £1.56 million, while cash burn declined 14% to £1.29 million.
Cash and short-term investments totaled approximately £1.9 million at June 30.
Blackbird said its legacy licensing operation continues to perform in line with expectations and is expected to generate positive EBITDA during the second half and for full-year 2026.
