Blomma, an AI career coaching platform built for the realities of modern work, has launched with more than $5 million in seed funding led by Viviana Faga, general partner at Felicis. The company is founded by former Pinterest and Canva executive Silvia Oviedo López and Button co-founder and engineering leader Siddhartha Dabral, and is designed to extend structured career support to a much broader population than has traditionally had access to it.
The platform’s thesis is rooted in a well-documented gap: a 2025 Hoover Institution survey found that 95% of CEOs rely on professional coaches or trusted advisors, while most of the workforce operates without comparable support. The World Economic Forum projects that by 2030, 22% of jobs will be disrupted and 39% of core skills will change, creating growing demand for structured career guidance at every level of an organization.
Blomma is built as a proactive coaching and accountability system rather than a reactive assistant. The platform incorporates goals, insights, memory, and contextual inputs such as calendars, notes, resumes, and performance reviews to provide ongoing guidance and generate practical outputs including performance review drafts, personal documents, and communication frameworks. Unlike general-purpose AI tools, Blomma is designed to help users navigate the moments that most shape performance, including feedback, high-stakes conversations, shifting priorities, and leadership transitions, with greater clarity and consistency over time.
The company is backed by a group of operators and investors with experience scaling products and organizations, including Felicis Ventures, Pinterest co-founder Evan Sharp, and coaching advisors including Marshall Goldsmith.
KEY QUOTES:
“Modern work asks people to adapt faster, influence earlier, and perform in more complexity than ever before, but the support model hasn’t changed. Coaching should not be an executive privilege. It should be accessible to everyone.”
Silvia Oviedo López, Founder and CEO, Blomma
