Bloomreach: $150 Million Funding And Exponea Acquisition

By Amit Chowdhry ● Feb 6, 2021
  • Bloomreach — a leader in commerce experience — recently made a couple of major announcements. These are the details.

Bloomreach — a leader in commerce experience — recently made a couple of major announcements. The company announced its acquisition of Exponea, the leading Customer Data and Experience Platform (CDXP). And Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the ongoing growth of its digital commerce experience platform (brX). Benjamin Johnston, Managing Director of Sixth Street Growth, is joining Bloomreach’s Board of Directors.

Bloomreach’s market-leading e-commerce search and content services — combined with Exponea’s best-in-class customer data platform and marketing automation — will create the first ever truly integrated product and customer data platform. And this combination accelerates the speed of execution for businesses to create, personalize, and optimize powerful commerce experiences and accelerate revenue growth for both B2C and B2B brands.

The combination of Bloomreach and Exponea will deliver the only commerce experience platform that unifies the full spectrum of customer and product data for Bloomreach’s real-time AI-based recommendations and actions that allow clients to drive purchases and loyalty. And further, Exponea’s leadership in  consumer data, privacy, and security ensures that current and future customers can securely access and manage this powerful combination of data.


“Incredible e-commerce experiences happen when we reach a customer with exactly the right product at the right time on the right channel, and that requires a deep understanding of products and people which hasn’t been possible until now. The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion dollar market that is expanding quickly. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”

— Raj De Datta, CEO, Bloomreach

“There are many powerful synergies we are excited to bring to our current and future customers. Both Bloomreach and Exponea are leaders in their respective fields of commerce and are focused on different aspects of the customer journey. Together, we’ll be the only solution provider capable of bringing holistic data, expertise, and intentionality to the way brands interact with their customers. I can’t wait to see how our clients from both sides reap the benefits in how they operate and the results they generate, particularly in the U.S. market.”

— Peter Irikovsky, CEO, Exponea

“We have been incredibly impressed by the leadership teams of both Bloomreach and Exponea and look forward to partnering with them as they continue to develop and capitalize on their market-leading platform. Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to join Bloomreach in its leadership of the digital commerce experience and marketing sector.”

— Michael McGinn, Partner of Sixth Street and co-head of Sixth Street Growth