Bloomreach Buying Radiance Commerce To Advance AI Innovation For E-Commerce

By Amit Chowdhry ● Jan 23, 2024

Bloomreach – a platform driving limitless e-commerce experiences – announced today the acquisition of Radiance Commerce, an enterprise-grade conversational commerce platform powered by the latest in generative AI. Utilizing large language models (LLMs), Radiance guides customers on their shopping journey through expertise-based selling, product search, recommendations, and exploration. In joining Bloomreach, the Radiance team offers deep technical expertise in AI and conversational commerce to propel Bloomreach’s AI innovation for e-commerce further.

The expertise provided by Radiance will specifically fuel the advancement of Bloomreach Clarity, a conversational shopping product offering human-like product expertise at scale, announced at Bloomreach’s 2023 Edge Summit. And already in active testing phases with several businesses, Clarity will be further optimized with the groundbreaking conversational technology developed by Radiance.

Radiance Commerce was founded in 2017 by Vikas Jha – who previously served as a Director of Engineering at Google. Joined by a team of product and engineering experts, Jha also spent years developing AI that would enable shopping by conversing — helping customers access advice and product expertise previously confined to the in-store experience. The potential of that technology was fully unleashed in 2022 as unprecedented developments in generative AI and LLMs opened up entirely new conversational possibilities.

KEY QUOTES:

“Bloomreach is fully invested in an AI-driven future for e-commerce, and Radiance Commerce is critical in helping us bring that future to life. We have the most robust commerce dataset out there and commerce-specific AI connected to every channel in the shopping journey. Now, we take that unmatched foothold in e-commerce a step further, advancing our conversational capabilities and moving even faster to make Bloomreach Clarity available to businesses around the world. We couldn’t be more excited to bring Radiance’s unique expertise to Bloomreach.”

— Raj De Datta, co-founder and CEO, Bloomreach

“The visions of Radiance Commerce and Bloomreach are perfectly aligned, and we’re pleased to join forces as we embark on this journey toward the future of shopping together. Bloomreach is a big player in the world of e-commerce technology, serving an incredible customer base. We are a team of product builders at heart, with years of conversational AI expertise. In coming together, we can take a truly incredible conversational shopping product and deliver it quickly to the growing market eagerly awaiting it.”

— Vikas Jha

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