Blue Stripes, a whole cacao brand on a mission to create a more ecologically and economically sustainable cocoa supply chain, announced it has closed a Series B funding round at $20 million. The Series B funding round’s lead investor, Zintinus, supports brands that develop innovative technologies in the food industry while adhering to a high standard of environmental responsibility, social equity, and strong governance practices. And Zintinus’ investment support was supported with investment from The Hershey Company (one of the largest chocolate manufacturers in the world), Whole Foods Market (leading natural and organic foods retailer), and additional investors, including DMG Ventures, Hamilton Lane, and Praesidium.
Blue Stripes’ line of environmentally conscious and nutrient-dense products includes Cacao Water, Whole Cacao Chocolate Bars, Whole Cacao Granola, Whole Cacao Trail Mix, Chocolate Covered Cacao Beans, and Dried Cacao Fruit. And the funding proceeds will be used to continue to advance the company’s whole cacao process technologies, develop new products, increase distribution, and raise consumer awareness around the nutritional benefits of the cacao superfruit for the chocolate industry as a whole.
Blue Stripes’ ingredient and production approach reduces cacao fruit waste, increases the value of the cacao fruit, and creates a meaningful income increase for cocoa farmers by utilizing 70% of the fruit that is typically thrown away in the traditional chocolate-making process.
Blue Stripes was launched in 2018 by Oded Brenner, who also founded the global chocolate retail chain Max Brenner, and who has been referred to as a real life Willy Wonka. Oded and Co-Founder Aviv Schweitzer have a goal of transforming the chocolate industry with an innovative and sustainable whole cacao approach. And the brand aims to create an entirely new category within the chocolate space by unlocking the untapped potential of the cacao superfruit (antioxidants, minerals, fiber, etc.)
Blue Stripes has also appointed Nick DiGiovanni, celebrity chef, entertainer and digital megastar with over 33 million followers across YouTube, TikTok, and Instagram, as a Brand Ambassador. In this role, Nick will leverage his social platform to educate consumers about the cacao fruit including its various use cases and functional benefits.
KEY QUOTES:
“For the last two decades of my career I focused on showing people the whimsical and romantic side of chocolate. In this next chapter, I am on a mission to change what happens behind the scenes of the cacao industry – reducing the negative cacao industry impact on the environment, improving the economic value cacao farmers receive for their work, and sharing the incredible functional benefits that the cacao superfruit has with the world.”
-Blue Stripes Founder, Oded Brenner
“I’ve known Oded for many years and have always described him to others as the ‘modern day Willy Wonka.’ Over the years I’ve learned so much about the cacao industry, so I’m excited to be a part of the Blue Stripes team to show the world that cacao is so much more than just chocolate.”
-Nick DiGiovanni
