Bluebricks enables DevOps to compile, download, and deploy blueprints instantly within the company cloud account while enforcing policies created by the Cloud Center of Excellence. Pulse 2.0 interviewed Bluebricks founder and CEO Idan Yalovich to learn more about the company.
Idan Yalovich’s Background
Could you tell me more about your background? Yalovich said:
“I started my career as a self-taught sysadmin during the early days of VMware, having skipped university to learn everything on my own. I was quickly drawn to coding and creating functions that didn’t exist minutes before. After a few years as a backend developer, I founded my first company, Apptory—a software development agency. However, I realized that my product management skills were fulfilling others’ dreams, which led me to pursue creating my own product company. Together with Yam Regev, I started and ran Zest, which was acquired by WalkMe in 2021.”
“At WalkMe, I served as the VP of Product and Engineering, leading this business line to become a flagship product generating millions in ARR. I was also responsible for bringing this initiative to market, helping it achieve significant impact.”
“In October 2023, I decided it was time for my next venture and co-founded Bluebricks with Nitzan Gindi and Pini Vaknin.”
Formation Of Bluebricks
How did the idea for the company come together? Yalovich shared:
“Over the years, from being a founder and CTO of a startup to serving as a VP in a public company and even engaging with Fortune 50 customers, I’ve experienced cloud provisioning as an inefficient workflow. The main reason is Infrastructure-as-Code (IaC). DevOps teams would tell me repeatedly, “We need to write a module for it.” Even when it was done and ready to be reused, it wasn’t straightforward—“the configuration must be aligned across different modules,” they’d say, and this alignment took time. Creating a new environment often felt like a mission impossible.”
“After researching the topic, I realized that DevOps lacked a tool to enhance their centralized control and streamline deployment from code to production securely and efficiently in just a few steps.”
“This is when I decided to create Bluebricks: to equip cloud ops teams with a platform that enforces centralized control for distributed cloud infrastructure provisioning.”
Favorite Memory
What has been your favorite memory working for the company so far? Yalovich reflected:
“My favorite memory was the moment we, as founders, shook hands and decided to partner up and start this company. We are three co-founders from different disciplines, each having faced the same challenges with infrastructure.”
“It was a winter night in Tel Aviv, very late, after we had discussed the company’s guidelines, concepts, relationships, potential hurdles, and much more. We decided to toast with an Ouzo.”
“As we held our drinks, it felt like something meaningful was happening—as individuals, we were becoming a team.”
Core Products
What are the company’s core products and features? Yalovich explained:
“Bluebricks uses its proprietary technology, Atomic Infrastructure, which integrates with IaC codebases to make them seamlessly reusable. This enables SRE, DevOps, and SecOps teams to assign policies and shift provisioning to the left, enhancing efficiency and control.”
“Unlike current market solutions, Bluebricks integrates directly at the code level, providing SMEs with unmatched control while streamlining the entire process.”
Challenges Faced
What challenges have Yalovich and the team faced in building the company? Yalovich acknowledged:
“There haven’t been any specific challenges unique to Bluebricks’ sector of work. However, the current environment in Tel Aviv has been challenging, prompting us to enhance our remote-work capabilities and maintain effectiveness and efficiency despite disruptions and sirens.”
Evolution Of Bluebricks’ Technology
How has the company’s technology evolved since launching? Yalovich noted:
“Dramatically. Since launching, we’ve onboarded our first customers over the summer and have already achieved feature parity with leading vendors like Terraform Enterprise.”
Significant Milestones
What have been some of the company’s most significant milestones? Yalovich cited:
“One of our most significant milestones was reaching General Availability (GA) within six months of launching.”
Funding
When asking Yalovich about the company’s funding details, he revealed:
“We raised capital in March 2024 from Glilot Capital Partners and Flint Capital, along with strategic angel investors from companies like Wiz, Varonis, and Intel.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Yalovich assessed:
“Our total addressable market (TAM) is in the hundreds of millions of dollars. Any cloud-native company pursuing security or standards certifications is a potential customer.”
Differentiation From The Competition
What differentiates the company from its competition? Yalovich affirmed:
“Bluebricks accelerates the entire provisioning workflow while maintaining centralized control to enforce policies and standards. Unlike other solutions, our proprietary Atomic Infrastructure™ integrates at the code level, converting any IaC into a reusable component. This approach removes hurdles across the value chain, unlocking greater efficiency and flexibility.”
Future Company Goals
What are some of the company’s future company goals? Yalovich concluded:
“Our goals include partnering with as many customers as possible to make scalable cloud provisioning accessible to more teams and companies, allowing them to focus on creating value.”
