BlueConic announced that it has acquired Blueshift, an AI-powered cross-channel marketing platform. Financial terms of the transaction were not disclosed.
BlueConic said the acquisition creates a combined platform designed to capture first-party customer behavior, decide the next best action in real time, and execute across owned channels in a single system.
The combined company serves more than 600 customers across consumer packaged goods, retail, direct-to-consumer, travel, and hospitality markets.
BlueConic customers include ASICS, Free People, Marmot, and L’Oreal. Blueshift has worked with growth and lifecycle teams at brands including StitchFix, Five Below, Tuft & Needle, Udacity, and LendingTree.
BlueConic said the acquisition addresses a growing need for AI agents to operate with real-time behavioral context rather than relying on imported or outdated customer data.
The company’s platform builds customer profiles from first-party behavior across web, app, and offline channels, including what a brand has shown, tested, and learned from prior interactions.
Blueshift extends BlueConic’s decisioning capabilities across email, push, in-app, SMS, and web channels. The companies said the combined platform will allow customer interactions to feed back into the system as new behavioral signals.
BlueConic said the combined solution is designed to work across data warehouses, lakehouses, and other data architectures while turning customer data into next-best actions across owned channels.
BlueConic is a customer growth engine for commerce brands, helping companies turn first-party data into real-time customer profiles and coordinated actions across onsite experiences and channels.
KEY QUOTES:
“Marketing is going through its biggest reset in two decades. Real-time context is the new competitive moat. Brands that own how they capture, decide, and act on first-party behavior will be structurally harder to compete with as agents become the primary operating model. That’s what BlueConic and Blueshift deliver together.”
Melissa Murray Bailey, CEO of BlueConic
“For ten years, Blueshift has helped leading brands deliver hundreds of millions of personalized customer experiences a day, and we’ve spent the last several years building toward an agent-first future. Joining BlueConic means customers get a single platform where unified customer understanding, AI decisioning, and cross-channel execution work as one, with AI agents as first-class operators from the start, not retrofitted features.”
Vijay Chittoor, CEO and Co-Founder of Blueshift
