Bluefish, a leading AI marketing platform for Fortune 500 companies, recently announced a $20 million Series A funding round led by NEA, with participation from Salesforce Ventures and other investors, totaling $24 million within a year of its launch. The company introduced its Custom AI Audiences feature, allowing brands to manage their AI performance with greater precision.
As AI becomes a crucial factor in product discovery and purchasing decisions, Bluefish enables enterprise marketers to influence AI-generated responses. In the past six months, Bluefish has grown revenue tenfold and counts Adidas, Tishman Speyer, and Omnicom as enterprise clients. This funding will support product expansion and scaling of engineering and customer-facing teams.
Bluefish analyzes millions of prompt responses for major brands, providing insights into how large language models engage with consumers and convey brand narratives. The platform helps marketers enhance brand visibility and consistency across channels, including OpenAI’s ChatGPT and Google AI.
Bluefish serves various marketing teams, offering features such as AI Monitoring for real-time tracking, AI Optimization to improve content strategies, and AIO Measurement to assess impact against custom AI segments.
With over 80% of its customers from the Fortune 500 across various sectors, including financial services and beauty, Bluefish has quickly established a global presence. The company is led by industry veterans, including CEO Alex Sherman, who co-founded PromoteIQ, and CTO Andrei Dunca, who co-founded LiveRail.
The launch of Custom AI Audiences enables marketers to create unique profiles and gain insights tailored to their specific customer segments, thereby enhancing their competitive edge in the market. This feature helps brands evaluate AI discoverability and optimize content narratives more effectively.
KEY QUOTES:
“Over the past year, the way consumers find and buy new products has radically changed, migrating from conventional search to AI. Search marketers were the first to recognize this shift in consumer behavior, but it is increasingly clear that the entire enterprise marketing stack will need to be reimagined for AI. Successful marketers will need a suite of AI-native tools to track, measure, and optimize for this new channel. These tools will be critical to winning customers who are now spending more time in AI than on the open web. That’s what we are building at Bluefish.”
Bluefish CEO Alex Sherman
“Our customers represent some of the most sophisticated marketers in the world. They need customized solutions that enable differentiation in order to stay ahead. Generic one-size-fits-all platforms will inevitably fall short.”
Bluefish COO Jing Feng
“We’re living through a paradigm shift as AI transforms how consumers discover, evaluate, and buy—the stakes for global brands have never been higher. Bluefish was built from the ground up to support the needs of enterprises, and is led by a proven team that has guided CMOs and marketing teams through the last major transitions of the internet. We believe Bluefish is defining the enterprise category for AI marketing.”
Ann Bordetsky, Partner at NEA
“We have learned a lot about what it takes to deliver at Fortune 500 scale. Bluefish is one of the few AI marketing platforms we’ve seen that is purpose-built for enterprise complexity. For brands who are looking for a partner that actually understands enterprise, Bluefish stands out.”
Jason Spinell, Partner at Salesforce Ventures
