Bluefish, an enterprise marketing technology company focused on AI-driven “agentic marketing,” announced the close of a $43 million Series B financing round co-led by Threshold Ventures and NEA.
The round included participation from Amex Ventures, TIAA Ventures, Salesforce Ventures, Bloomberg Beta, and existing investors Crane Venture Partners, Laconia, and Swift Ventures. The financing brings Bluefish’s total funding to $68 million since its launch in 2024.
The company plans to use the capital to accelerate the rollout of its Agentic Marketing Platform (AMP) across Fortune 500 companies. Bluefish is positioning itself at the center of a rapidly emerging market, helping large brands understand and influence how artificial intelligence systems present their products and services to consumers.
Bluefish’s platform enables enterprise marketing teams to monitor, analyze, and optimize how their brands appear across major AI systems, including ChatGPT, Google AI, Claude, Perplexity, and Amazon Rufus. The system integrates AI monitoring, activation, and measurement into a single platform that spans search, content, communications, commerce, and paid media functions.
Since launching, Bluefish has gained traction among large enterprises, with approximately 10 percent of Fortune 500 companies using the platform across more than a dozen industries, including financial services, pharmaceuticals, and consumer goods. The platform processes millions of AI prompts and responses daily and is designed to provide insights into how AI models interpret brand narratives and competitive positioning.
The company reports that enterprise clients have achieved significant performance improvements, including double- and triple-digit gains in key AI-driven marketing metrics within months of deployment.
Bluefish was founded by Alex Sherman, Jing Feng, and Andrei Dunca, a team with experience building and scaling marketing technology platforms. The company aims to establish itself as a core infrastructure layer for managing brand presence in AI-driven digital environments.
KEY QUOTES
“Having reached over 1 billion MAU within 12-months of launch, AI is clearly the next major marketing channel on the internet, just like search, social or mobile before it. To manage this critical new channel properly, enterprise brands are looking for agentic marketing technology partners with the same enterprise-grade sophistication that they expect across their existing marketing stack. From day one, Bluefish has focused exclusively on building the most comprehensive agentic marketing suite in the category, and it is becoming the enterprise tool in Fortune 500 marketers’ arsenal.”
Alex Sherman, Co-Founder and Chief Executive Officer, Bluefish
“Some believe success in AI comes from gaming the system, but that approach won’t last. Marketers can’t out-compute LLMs, and while shortcuts may deliver momentary lifts, they don’t create durable advantage. Bluefish is built to help enterprises earn their position in AI. You can keep chasing the algorithm—or you can become what it consistently chooses. Bluefish makes the latter possible at enterprise scale. And we’re just getting started.”
Jing Feng, Co-Founder and Chief Operating Officer, Bluefish
“Bluefish is scaling fast, with 10% of the Fortune 500 engaged, triple-digit performance gains for the world’s most demanding brands and a platform built for the agent-driven commerce era. We believe when you see an inevitable market, insatiable customer demand, defensible platform and proven team all converge, you double down.”
Ann Bordetsky, Board Member, NEA
“When the world’s largest brands converge on a single platform, that’s a category being defined. Bluefish has built what no one else has: an end-to-end system that tells enterprise marketing teams not just what AI is saying about their brand, but why and what to do about it. That combination of depth, scale, and measurable results is why the Fortune 500 are building their AI advantage on Bluefish.”
Lisa Xu, Partner, Threshold Ventures
“Bluefish understands the needs of enterprise marketing teams and built its platform with this sophistication in mind. That’s why we’re excited to partner with them in this important emerging category and utilize their platform to better understand and improve how American Express is showing up in AI channels. AI is reshaping how customers engage with brands, and Bluefish is building the platform for this next generation of marketing.”
Kevin Tsang, Managing Director, Amex Ventures
