Blueprint Capital Advisors: Erica Madrid Joins To Lead Power100 Initiative

By Amit Chowdhry • Sep 20, 2025

Blueprint Capital Advisors has officially announced the appointment of Erica Madrid as the Executive Director of its esteemed Power100 Initiative, a program designed to enhance inclusivity within the investment management industry. Madrid previously served as the Head of Diversity, Equity, and Inclusion (DEI) and Client Engagement at Morgan Stanley, bringing over 15 years of comprehensive leadership experience from renowned organizations, including PGIM, NBCUniversal, Vanguard, and Bank of America.

In her new role, Madrid will be responsible for overseeing the strategic direction of the Power100 Initiative, which is recognized for honoring senior professionals within the investment management sector. This initiative also celebrates the contributions of investment management firms, financial advisors, non-profit organizations, and asset allocators that are committed to promoting diversity and inclusion. With her extensive background in strategic transformation and investment management, Madrid is well-equipped to lead the initiative as it continues to grow and evolve.

The Power100 Initiative was founded by Jacob Walthour, the Chief Executive Officer of Blueprint Capital Advisors, with the aim of addressing critical issues related to diversity and representation in alternative asset management. He recognized a compelling need in the current political and economic landscape to elevate the profiles of exemplary professionals and organizations, while also creating pathways for authentic engagement and business development.

Blueprint Capital Advisors believes that by fostering an inclusive environment for dialogue, networking, and collaboration, the Power100 Initiative can effectively strengthen careers and promote equitable access to resources and capital. This initiative provides a platform for investment professionals of all backgrounds to build meaningful relationships, share insights, and catalyze opportunities that contribute to a more equitable investment landscape. Through these efforts, Power100 is dedicated to making a lasting impact in the industry and advancing the cause of inclusivity in the financial sector.

KEY QUOTES:

“Erica is a dynamic, results-oriented executive with deep knowledge of the investment management industry, a strong network of relationships, and a passion for advancing equity. We are thrilled to attract an individual of her caliber to Blueprint to oversee the strategic direction at Power100 as it continues to scale. Blueprint created Power100 to shape the alternative asset management industry. We are confident that with Erica at the helm, Power100 will strengthen its brand equity and further its mission of closing longstanding gaps in representation, opportunity, and capital access within the institutional investment ecosystem.”

Jacob Walthour

“Since its founding, the Power100 has been very well received by asset owners and investment managers, capturing a unique position at the intersection of finance and equity where a significant opportunity exists for investors to source actionable investment ideas and portfolio alpha. I have watched the Blueprint team thoughtfully and strategically grow the Power100 Initiative and platform and am proud to join the team at this exciting point in Power100’s trajectory. I look forward to building on its impressive foundation to drive thought leadership, partner with like-minded organizations and create meaningful, sustainable impact across the asset management industry.”

Erica Madrid