BlueSnap simplifies the complexity of payments. The company’s global payments orchestration platform helps B2B and B2C businesses increase sales and reduce costs and accept digital payments seamlessly around the world. Pulse 2.0 interviewed BlueSnap CEO Henry Helgeson to learn more about the company.
Henry Helgeson’s Background
What is Henry Helgeson’s background? Helgeson said:
“I’ve been in payments for a long time—since my college days at Marist when I saw a way to make credit card acceptance simpler and more affordable for small businesses. That idea led me to start a company, which eventually became Cayan, focused on integrated payments products and merchant acquiring. We built something great, and in 2018, TSYS acquired Cayan for $1.05 billion.”
“After that, I spent a few years advising companies across the industry, learning even more about where payments were headed. Then the opportunity to lead BlueSnap came along, and it was too exciting to pass up.”
“My focus here is on growing internationally, deepening partnerships, and making BlueSnap the go-to payments provider for B2B businesses.”
Core Products
What are the company’s core products and features? Helgeson explained:
“Our products are built to make B2B payments easier, smarter, and more global. We provide businesses with everything they need to accept, optimize, and monetize payments, whether they’re selling domestically or internationally.”
“One of the standout features of our platform is our global payment orchestration, which allows businesses to sell worldwide without the usual headaches—high fees, declined transactions, and the complexity of managing different currencies. Our intelligent payment routing and local acquiring capabilities help companies process transactions efficiently and cost-effectively, with the highest likelihood of approval.”
“For software platforms, particularly SaaS companies, we offer embedded payments solutions that enable them to integrate payments directly into their software. This lets them not only accept payments more seamlessly but also monetize their payments—unlocking new revenue streams. It’s a game changer for platforms looking to create new ways to generate income while offering a smoother experience for their customers.”
“Additionally, our AR Automation solution helps businesses speed up cash flow by streamlining collections, offering more payment options, and providing a better customer experience. We also offer built-in fraud prevention, online invoicing, subscription management, real-time reporting, and tax compliance tools—all in one platform.”
“So, whether you’re a traditional B2B company or a SaaS platform looking to monetize payments, BlueSnap has everything you need to grow and scale effectively.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since its launch? Helgeson noted:
“We’re always improving. Payments are constantly changing, and we’re evolving right alongside them.”
“Recently, we’ve expanded our AR automation features, added new payment methods, and strengthened our encryption and tokenization to stay ahead of fraudsters. Our team of developers and engineers is always looking for ways to make payments work better for businesses—whether that’s through new technology, smarter automation, or better security.”
Significant Milestones
What have been some of the company’s most significant milestones? Helgeson cited:
“One of our biggest milestones has been expanding our partner ecosystem. We’ve built deep integrations with major platforms like NetSuite, QuickBooks, Sage Intacct, Microsoft Dynamics 365, Zuora, and BigCommerce, making it easier for businesses to start accepting payments without complicated implementations. In particular, our partnership with NetSuite has driven a ton of growth and adoption.”
“We’ve also made major improvements to our AR automation solution, including new surcharging capabilities that help businesses offset processing costs. We’re seeing customers use this to speed up their payments and improve cash flow—and the results speak for themselves.”
Customer Success Stories
When asking Helgeson about customer success stories, he highlighted:
“Absolutely. We’ve helped a lot of businesses speed up their collections and reduce manual work. Here are a few examples:
– Valvoline cut its Days Sales Outstanding (DSO) by 85% for its fleet services, meaning they’re getting paid way faster.
– Roof Maxx, a roof rejuvenation company, is collecting payments 25% faster while reducing admin work.
– ProSites, which provides marketing for dental and medical practices, has significantly reduced payment errors and streamlined its accounting.
It’s always exciting to see real businesses benefiting from what we do.”
Differentiation From The Competition
What differentiates the company from its competition? Helgeson affirmed:
“Payments are complex—especially cross-border payments. What sets BlueSnap apart is our ability to handle international transactions seamlessly.”
“We’ve built a global network of banking that allows us to have local acquiring in 50 countries, which helps businesses avoid unnecessary fees and reduce transaction declines. Our intelligent payment routing automatically finds the best processing route, which means higher approval rates and less lost revenue.”
“We’re also built for B2B. A lot of payment providers are designed for eCommerce, but we focus on helping B2B businesses give their customers the kind of payment experience they expect—flexible, fast, and easy.”
Future Company Goals
What are some of the company’s future company goals? Helgeson concluded:
“We’re focused on growing smarter, expanding internationally, strengthening our partnerships, and continuing to make B2B payments seamless.”
“We’ll keep evolving our AR automation, Embedded Payment products, and global payment orchestration, giving businesses better tools to speed up cash flow, reduce complexity, and scale globally. And of course, we’re always looking for new ways to make payments simpler and more effective for our customers.”
