Photo: Bunny Ghatrora and Taran Ghatrora / Credit: Blume
Blume is a Vancouver-based self-care company that is focused on empowering young girls through safe and sustainable period products. To further accelerate brand growth and increasing marketing efforts, Blume recently raised $3.3 million in Series Seed funding.
This round of funding was led by Felicis Ventures partners Grace Chou and Victoria Treyger. Victress Capital also participated in this round. Panache and Lean Startup author Eric Reis joined this round as well.
Blume was founded by sisters Taran Ghatrora and Bunny Ghatrora. The sisters are both 500 Startups Fellows and they are on a mission to instill self-acceptance and confidence in a new generation of young women through safe product and educational content offerings.
“We are impressed by Blume’s holistic approach to transforming the category – starting from an expanding line of wellness products, to authentic educational content on physical and mental health, as well as innovative omnichannel concepts that resonate with teens. Moreover, how Blume taps into its loyal community to co-create new products is something incumbent CPG brands cannot do themselves,” said Treyger.
Victress Capital partner Suzanne Norris pointed out that there was a noticeable white space in the $15 billion personal care market for products that were made for and specifically marketed to Gen Z girls. And Norris believes that Blume will develop the next-generation of “confident, tenacious, and conscious women.”
“We plan to double down on building community and our educational platform. With only 26 states mandating sex ed, and Ontario, Canada, reverting back to a pre-1993 sex ed curriculum, we believe there is space for a brand to help girls navigate this time in a meaningful way, with accurate, factual content presented in a voice and tone that is non clinical,” added Taran Ghatrora (CEO).
As less than 2.2% of venture capital goes to women-led companies and even less to women of color, Blume stated it is thankful to build the company with strong partners. And the company is committed to having a diverse board as the brand continues to grow.
“We’re honored to be working alongside amazing investors, many of whom are parents of teens themselves and be part of the journey of the thousands of parents who have told us that their daughters are feeling more confident and opening up to them in ways they never have!” explained Bunny Ghatrora (COO).
Blume’s products are dependable and safe for your period as most other brands carry products that take centuries to biodegrade and have questionable ingredients. Blume’s subscription box starts at $11 per month and it includes a wide range of life products like organic tampons and pads, fun treats, and comforting remedies for everything PMS. And individual products can be purchased from Nordstrom and Urban Outfitter locations and on the meetblume.com website.
