Boll & Branch Secures $100 Million From L Catterton

By Annie Baker • Sep 3, 2019
  • Boll & Branch — a leading designer and retailer of sustainable home goods — announced it raised $100 million in funding

Boll & Branch — the world’s leading designer and retailer of sustainable home goods — recently announced it raised $100 million in funding from the Flagship Buyout Fund of L Catterton. This investment will be used for fueling Boll & Branch’s growth, accelerating expansion of its retail and wholesale businesses, and support the continued success of its direct-to-consumer business.

Boll & Branch is a major force of good in the textile industry as it prioritizes sustainability and social impact. And the company developed a unique supply chain with unprecedented levels of control and traceability, enabling Boll & Branch to offer consumers ethically conscious and luxury bedding products at accessible price points. And the company’s products are Fair Trade Certified and are derived from ethically-sourced raw materials without the use of harmful chemicals, pesticides or GMOs, and made in factories that empower their workers and prioritize sustainable incomes.

“We have grown quickly since our launch in 2014, and are thrilled to welcome L Catterton to the Boll & Branch family. L Catterton brings unmatched experience in direct-to-consumer retail and home goods and is the ultimate value-added partner,” said Boll & Branch founder and CEO Scott Tannen. “Every set of Boll & Branch sheets we sell triggers a chain of goodness, which directly impacts tens of thousands of farmers and factory workers worldwide. Our success is proof that a focus on sustainability and positive social impact can go hand-in-hand with a high-growth, profitable business.”

Under Tannens’ leadership, Boll & Branch has been profitable since 2016 as an owned-and-operated family business. And since launching, Boll & Branch has developed a bedding brand with uncompromising standards that boasts millions of satisfied sleepers including former U.S. Presidents.

And this investment will further expand the brand’s selling channels and grow its home goods lines into new and adjacent categories.

“With its ethically positioned, clean and sustainable products, Boll & Branch is one of the most beloved bedding brands and a leader in the rapidly growing direct-to-consumer home goods category,” added L Catterton managing partner Nikhil Thukral — who oversees the Flagship Buyout Fund. “Boll & Branch’s approach capitalizes on several compelling trends including the emergence of authentic, pure, and chemical-free products that can be traced back to their origin, as well as consumers’ heightened focus on healthy living. We are delighted to partner with Scott, Missy, and Boll & Branch’s passionate team to grow the brand.”

Boll & Branch will continue being led by Scott Tannen and Missy Tannen. And the company will continue to be headquartered in Summit, New Jersey.