Bonsai, a marketing intelligence platform, has raised $1.8 million in funding to enhance its go-to-market strategies and further develop its services. Investors include Mairs & Power Venture Capital, TAWANI Ventures, Bridge Venture Fund, Chicago Early, Service Provider Capital, and individuals Daren Cotter and Sheetal Jain.
Major brands like 1-800-Flowers, Aspen Dental, and Camping World use Bonsai to optimize their marketing ROI in a competitive omnichannel environment. The platform integrates with over 80 tools, allowing brands to quickly onboard their marketing tech stack without needing extensive data engineering.
Bonsai combines business reporting, multi-touch attribution, marketing mix modeling, and budget forecasting into one unified platform, providing brands with insights to automate profitable growth.
KEY QUOTES:
“Consumer-facing brands waste billions of dollars each year because they make decisions with inaccurate, biased marketing conversion data. Our platform ingests and analyzes a brand’s first-party data to give them extreme clarity on their marketing spend, allowing them to focus on high-ROI marketing efforts and truly grow.”
Matt Butler, CEO and co-founder at Bonsai
“Bonsai has been instrumental in refining JSX’s data analytics, transforming how we measure marketing impact and optimize strategy. We can now assess marketing effectiveness with precision, ensuring every investment is strategically aligned with growth objectives.”
Ariana Diaz, senior director of marketing at JSX
