AI-based market research platform Bounce Insights announced that it has raised a $4.5M round led by ACT Venture Capital. Also joining the round are Irrus Investments, Enterprise Ireland, Digital Irish Venture Fund, alongside industry veteran Ian Kiernan (MRops). The angel investors involved in Bounce’s $1.2 million raise in November 2022 include Anne Heraty (Cpl Resources), Gareth Lambe (Meta, Medihive), David Shackleton (OpenBack, Ding), and Michael Dwyer (Pigsback).
Bounce Insights powers 90% of the market research process by combining proprietary data, generative AI (GenAI), and expert researchers in-house. This enables brands to make better decisions faster with actionable insights at their fingertips. And the platform offers these insights seven times faster and 40% more cost-effectively than traditional research agencies and tools.
Bounce launched its platform in 2022 after being founded by Rónán Dowling-Cullen, Charlie Butler, Brandon Dooley, Josh Stafford, and Brian O’Mahony at Trinity College. The company has raised $6.5 million to date and has won customers across Europe and North America, including some of the best-known brands in the world: Coca-Cola, Diageo, Mondelez, Unilever, Pernod Ricard, Clorox, Tesco, Marks & Spencer, and many more.
KEY QUOTES:
“This funding is fuel that will allow us to continue to ship new product fast, expand our offering for clients and grow the team to execute on a massive opportunity. We are raring to go, it’s going to be an exciting few years.”
– Rónán Dowling-Cullen, Co-Founder & Co-CEO
“We leverage generative AI and proprietary datasets to not only replace the number of humans in the market research process, but build a superior offering for brands. It is an industry dominated by repeatable tasks, and we are going to change that.”
– Charlie Butler, Co-Founder & Co-CEO who is moving to New York full-time to join their early hires in the US, building on early client success
“Marketing decisions are investment decisions, the best of which are made from a mix of quantitative and qualitative data; Bounce’s AI infused platform gives global household-name brands access to consumer insights with unrivalled agility and accuracy.”
– Mairéad Roche, from ACT Venture Capital
