Brado has entered a strategic investment partnership with Santé Ventures aimed at accelerating growth of Brado’s Conversational Engagement Platform, an AI-powered tool designed to help health systems guide patients through care options and next steps.
As part of the investment, Brado has formed Brado AI as a new, dedicated legal entity focused on advancing its technology portfolio. Brado said the structure is intended to enable direct capital investment into its technology solutions while keeping the company’s existing market research and digital marketing operations within the original Brado organization.
Built on Brado’s healthcare journey research, the Conversational Engagement Platform is designed to deliver clinically aligned, brand-authentic conversations that answer questions, explain options, and route patients to appropriate care. Brado said implementations are custom configured to reflect a health system’s services, protocols, and standards, with content governance and privacy controls.
Brado said the platform’s first implementation, Catherine by Mercy Health at Bon Secours Mercy Health, launched in 2023 to support dementia caregivers and has since expanded to three additional regional health systems. The company said the new investment will support product development, including mid-acuity triage and precision routing, and expansion into additional service lines such as cardiology, oncology, maternal health, bariatrics, and behavioral health.
Santé Ventures said it will back the buildout of Brado AI’s roadmap with the goal of evolving the platform into a broader enterprise navigation solution for health systems.
KEY QUOTES:
“This is more than a financial partnership – it’s a launchpad. By creating Brado AI and partnering with Santé Ventures, we can accelerate innovation, scale faster, and extend the trusted reach of providers across every stage of the patient journey. This investment allows us to accelerate and expand our roadmap, advancing mid-acuity triage and precision routing – capabilities that are critical to extending provider capacity and guiding patients to the right care at the right moment.”
Andy Parham, CEO, Brado and Brado AI
“Brado’s Conversational Engagement Platform represents a new category of applied AI in healthcare. It extends provider capacity, improves access, and helps patients take the next step with confidence – exactly the kind of innovation Santé exists to accelerate.”
Doug French, Founding Managing Director, Santé Ventures
