Bragg Gaming Group announced it has entered into a binding term sheet to acquire Drayton International in a transaction valued at approximately $9 million, marking a major step in the company’s transition toward a games-first iGaming strategy.
The acquisition will also bring gaming industry executive Matt Davey to Bragg’s Board of Directors as Non-Executive Chairman following the close of the transaction. Davey previously acquired a 1 million-share stake in Bragg through a private transaction with CEO Matevž Mazij earlier this year and is expected to hold approximately 10% ownership in the company after completion of the acquisition.
Under the proposed terms, Bragg will acquire 100% of Drayton’s equity interests for 4.5 million newly issued Bragg common shares priced at $2.00 per share. Bragg also secured contractual rights that provide a path toward full ownership of all five studios within Drayton’s portfolio. The transaction is expected to close in the third quarter of 2026, subject to gaming and stock exchange regulatory approvals.
Drayton’s portfolio includes equity interests in five gaming studios and ownership of three technology and distribution platforms. Its studio holdings include Boomerang Studios, Dream Streak Gaming, Rise Gaming, Hit Squad, and Neotopia. The company’s platform assets include Arc Gaming, Vision PlAI, and 3 Shores.
Bragg said the acquisition significantly expands its exposure to proprietary content, artificial intelligence-powered development tools, and alternative gaming distribution markets. The transaction also introduces Bragg to the advance deposit wagering market through Dream Streak Gaming and Arc Gaming, potentially increasing its reach beyond the seven U.S. states currently offering regulated online casino gaming into more than 30 states where ADW is permitted.
The acquisition will provide Bragg with more than 100 developed gaming titles, proprietary hybrid slot mechanics tied to live horse-racing data, and broader access to leading global gaming distribution networks.
Mazij said the acquisition aligns with Bragg’s long-term evolution from a technology provider into a content-focused gaming ecosystem company.
He emphasized that the company has spent the last three years transforming into a global B2B gaming platform while building operational leverage that supports margin expansion as it scales in markets such as Brazil and the United States. Mazij added that Bragg’s focus on data-driven personalization and AI-enabled engagement is intended to shorten production cycles and optimize the player experience.
The company also unveiled a refreshed brand identity intended to reinforce its games-first strategy and positioning as a data-rich, player-focused gaming technology company.
Current Board Chair Holly Gagnon will remain on the board as an independent director after Davey assumes the role of Non-Executive Chairman.
Davey previously led the transformation of NYX Gaming Group into a major gaming aggregation business, which was acquired by Scientific Games (now Light & Wonder) for approximately $631 million in 2018. He currently serves as Founder and Chairman of Tekkorp Capital and as President and Executive Chair of BetMakers Technology Group.
Bragg said the acquisition is expected to strengthen its long-term revenue growth profile, expand its technology and AI capabilities, and accelerate its entry into adjacent gaming markets.
KEY QUOTES:
“The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology, complemented by a renewed, progressive look for our brand. More than anything, this acquisition encapsulates our streamlined and coherent user-focused strategy.”
Matevž Mazij, CEO, Bragg Gaming Group
“Moving forward, the Board and management team will continue to be steadfast in our aim to increase shareholder value. To that end, as Matt is a gaming industry luminary who has earned my deep personal admiration and great professional respect, I am confident that I will be passing the Chair’s torch into the right hands.”
Holly Gagnon, Chair, Bragg Gaming Group
“Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology, and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organization. Bragg combines a potent combination of smart technology and brand heritage that is ready to scale into new markets with its growing number of tier-one partners.”
Matt Davey, Founder and Chairman, Tekkorp Capital
