BRAMI announced it has raised $33 million in Series B funding led by VMG Partners to expand manufacturing capacity, strengthen its supply chain, and accelerate national growth for its protein pasta business. Existing investors including La Molisana, Pentland Ventures, Lerer Hippeau, and Gather Ventures also participated in the round.
Founded in 2016 by Aaron Gatti, BRAMI focuses on protein pasta made from Italian durum wheat semolina and lupini bean flour. The company said its products are designed to deliver higher protein and fiber while maintaining traditional Italian pasta taste and texture.
The company said it has been the fastest-growing national pasta brand in the United States for the past three years and is now sold in more than 4,000 retail locations, including Walmart, Target, Whole Foods, Safeway/Albertsons, Costco, and Sam’s Club. According to Nielsen data cited by the company, BRAMI’s product velocity increased 58% year over year, exceeding distribution growth by 30 points.
BRAMI said the funding will support continued expansion across the United States while helping the company maintain its focus on ingredient quality and artisan-style manufacturing practices. The company emphasized its partnership with La Molisana and the Ferro family as a key component of its production strategy.
VMG Partners said it invested in BRAMI because of the company’s focus on authentic ingredients, manufacturing integrity, and growing consumer demand for higher-protein pantry staples. The broader protein-fortified pasta category is projected to outpace the growth of the overall pasta market through 2030 as consumers increasingly seek foods that combine protein and fiber benefits.
KEY QUOTES:
“Our goal is for Americans to reconsider their relationship with Italian cuisine, starting with pasta. Italians eat significantly more pasta than Americans, and yet consistently rank among the healthiest populations in the world. The difference is in the quality. In Italy, ingredients are grown and selected with care, and food is treated as something to be savored, not engineered. BRAMI is redefining the US market with a healthy pasta that doesn’t compromise on authentic quality, taste, and texture. At its core, BRAMI is about uncomplicating people’s relationship with food, and getting back to the joy of a real meal with authentic ingredients.
Our ability to deliver such an uncompromisingly authentic and elevated healthy pasta, at a value that everyone can enjoy daily, would not have been possible without the incredible partnership and support of the Ferro family and their company La Molisana.”
Aaron Gatti, Founder and CEO, BRAMI
“BRAMI has been able to redefine the category in part because of their high standard for real ingredients and artisan manufacturing integrity. The team at BRAMI is doing it the right way, they’re meticulously focused on ingredients, process, and quality. That is hard to do as you grow. Much of what our funding supports will be ensuring those practices are maintained and invested in as the business scales.”
Wayne Wu, General Partner, VMG Partners
