How Brandable Is Helping Brands React Quickly To Customer Trends

By Dan Anderson • Jul 11, 2019
  • Brandable — a company that is disrupting how brands are developed and launched — announced it closed a Series B round of funding led by Cota Capital

Brandable is a company is disrupting how brands are developed and launched utilizing a data-driven process to understand and react quickly to customer trends. Recently, Brandable announced it closed a Series B round of funding led by Cota Capital. Previous investors Lightspeed Venture Partners and Advance Venture Partners also joined this round along with new investors Pentland Ventures and Fields Texas.

“This has been a tremendous year for Brandable in terms of our success in the marketplace, building a world-class organization and pursuing our mission of reimagining the CPG landscape forever.  Now, with our Series B partners, we will accelerate our growth plans and continue to launch new brands that allow our consumers to live their best lives,” said Brandable CEO and founder Oliver Bogner.

Prior to launching Brandable, Bogner was an executive producer at all3media (a subsidiary of Discovery Communications) and sold over 20 new shows into production including shows like “Catch A Killer” and “Labor of Love.” And Bogner also worked as an executive at studios behind the hits like “American Idol,” “Undercover Boss,” “Chrisley Knows Best,” “Catfish,” “Guy’s Grocery Games,” etc.

Brandable enables brands to create highly relevant and purpose-driven offerings across multiple channels of distribution. All the brands are supported with unique demand generation strategies that ignite and launch their offerings with built-in consumer appreciation for the products. And Brandable is also known for its omnichannel brands such as Queen V (founded by Lauren Brooke Steinberg in partnership with Brandable), Ready to Thrive!, Craft City, Good Guy, Grow Girl, and VeggieCraft Farms. 

In under 18 months, Bogner grew Brandable into a powerhouse with a portfolio of disruptive and consumable products across Wellness, Food, and Hardlines categories. And Brandable has successfully secured distribution in many of the country’s leading retailers, including multiple programs with Target and Walmart.

“Brandable’s unique platform and data-driven innovation process creates modern brands tailored directly to the demand of millennial consumers,” added Cota Capital founder and managing partner Bobby Yazdani.  “By creating highly disruptive, omnichannel brands, powered by content and influencer partnerships, Brandable accelerates market adoption by an order of magnitude faster than its analog peers. I’m elated to join Brandable’s board and help elevate its technology-enabled platform path forward.”

Featured image: Oliver Bogner via Brandable