Brandlight announced it has raised $30 million in Series A funding to accelerate the development and scaling of its enterprise platform, which helps brands manage AI search visibility and navigate what it described as the convergence of AI search, advertising, and commerce. The round was led by Pelion Venture Partners with participation from existing investors Cardumen Capital and G20 Ventures.
Brandlight said it has worked with hundreds of large brands and that its platform is used by Fortune 500 companies, including Kimberly-Clark, LG, The Hartford, and Estée Lauder, to guide decision-making in AI-driven discovery and media. The company said it was founded in October 2024 by Imri Marcus, Uri Gafni, and Didi Dvash.
The company framed 2026 as a tipping point in which AI visibility becomes a dedicated budget line item for major global brands, arguing that AI-native ad formats collapse discovery, media, and conversion into a single surface as search, commerce, ads, and agents converge. Brandlight said its platform analyzes billions of AI-generated signals across the customer journey and converts those signals into actionable recommendations for marketing, PR, content, and media teams.
Brandlight said the new capital will support continued product development as AI visibility evolves into a core marketing discipline requiring dedicated strategy and measurement, and it positioned its platform as infrastructure that allows brands to approach AI-driven discovery with the confidence they have built in search and social channels.
KEY QUOTE:
“We’ve been preparing for this moment for over a year. From its inception, Brandlight was built to become a marketing operating system for AI as a channel, starting with AI search and now expanding into AI ads and commerce. Our promise to brands is simple: to keep being a partner they can rely on as this market evolves, helping them stay ahead rather than react.”
Imri Marcus, Chief Executive Officer, Brandlight
