Breakaway Music Festival – which is one of North America’s fastest-growing and independent multi-city music festival brands – announced recently plans to accelerate expansion across new regions and brand verticals following the close of a recent funding round. This funding round was led by private investment firm RSE Ventures. Other participants in the round include Marshall Sandman’s Animal Capital, George Ruan, Bustle Digital Group (BDG), New York Rangers captain Jacob Trouba, Gross Labs, and Steve Martocci.
Launched in 2016, Breakaway is considered the nation’s leading touring music festival—delivering premium experiences and programming to underserved music fans through Top 40 lineups. And the company takes an intimate approach to its events, catering to the specific needs of Gen Z and Millennial music fans. Past performers include The Chainsmokers, Halsey, Kygo, Zedd, Migos, Odesza, Post Malone, Future, Illenium, Khalid, 21 Pilots, Jack Harlow, Machine Gun Kelly, Chelsea Cutler, and Juice WRLD, among many others.
This year, Breakaway has continued to expand its festival footprint, launching Spring Break(away) with emerging curated events company All Roads Traveled for five weekends of immersive experiences in Mexico this past March. And the festival ‘tour’ is making its way to 7 cities in America this year: Charlotte, NC (May 5 – 6 and September 29 – 30); Kansas City, MO (July 14 – 15); Grand Rapids, MI (August 18 – 19); Columbus, OH (August 25 – 26); Boston, MA (September 15 – 16); and San Francisco, CA (October 13 – 14).
This new funding round will advance Breakaway’s vision to expand its national footprint and support its ultimate mission of powering the voice of today’s generation through music, community, art, technology, and digital content.
Below are a couple of Breakaway Music Festival video highlights:
KEY QUOTES:
“What began in 2016 as a music festival has grown into a multi-faceted entertainment brand that continues to change the way thousands of consumers across the country experience and enjoy music. Adam and his team have done an incredible job building a brand and company with a clear mission, and we’re excited to partner with these next generation music leaders as they continue scaling Breakaway’s geographic footprint and range of offerings.”
— Matt Higgins, Cofounder and CEO of RSE Ventures
“This marks an important milestone for Breakaway as we look to the future, opening the door to even more opportunities for innovation as we expand both the breadth and depth of experiences for Millennial and Gen Z consumers. When you can actually see your favorite artist on a stage and not just on a jumbo screen, it changes the way you listen to music—it becomes an unforgettable experience. We are building a boutique brand at scale and trying to give every fan that one moment they can remember.”
— Breakaway Cofounder, Adam Lynn
“As one of the last independent groups in live entertainment, we carry the flag of the ‘underdog’ in the music industry. We are so proud of the group of strategic investors we put together to drive Breakaway’s ascent through reimagined real-life experiences, digital opportunities, and more that will help turn the brand into a household name.”
— William Van Orsdel, Breakaway’s Head of Growth
