Bright Machines: Software-Defined Manufacturing Company Closes $126 Million In Series C Funding

By Amit Chowdhry • Jun 26, 2024

Bright Machines, a software-defined manufacturing, announced it has raised $126 millionin Series C funding, with $106 million in equity led by investment from funds and accounts managed by BlackRock and participation from NVIDIA, Microsoft, Eclipse, Jabil and Shinhan Securities, and with $20 million in venture debt from J.P. Morgan. This brings the company’s total amount raised to more than $400 million.

The funding will be used to launch product innovations, expand its software stack for increased assembly flexibility, and grow more strategic relationships with ecosystem partners.

Electronics manufacturing is currently outdated and manual, with inefficient processes driving up costs. With AI driving up demand for computing power and AI hardware, the industry faces challenges across dozens of fragmented vendors that cause a supply chain traffic jam. Bright Machines was launched in 2018 by industry veterans who saw an opportunity to solve this problem and bring an unprecedented, data-focused approach to electronics manufacturing.

Bright Machines’ solution offers centralized data visibility, traceability, performance benchmarking, and flexible automation. And in Bright Machines’ digital ecosystem, valuable data is constantly generated and communicated to a central hub, creating a powerful engine for continual optimization.

Utilizing this data network, Bright Machines’ Design for Automated Assembly (DFAA) tool provides virtual design recommendations to shorten products’ time to market. And the company’s robotics utilize machine learning algorithms to help ensure quality control and traceability during assembly inspection. After products reach their end of life, Bright Machines’ flexible disassembly capabilities help harvest and recycle components, achieving full circular manufacturing. By uniting this data network with agile robotics, modeling, and simulation, Bright Machines provides a robust and modern factory that far exceeds what traditional factories can achieve.

This funding round not only supports Bright Machines’ vision but also highlights the intense pressure that large cloud computing providers are facing to scale AI infrastructure across compute, data storage, and related network capabilities to meet increasing demand. The investment news comes on the heels of Bright Machines’ integration and go-to-market partnership with Microsoft Azure, which will enable an accessible, efficient, and data-driven manufacturing process for electronics manufacturers.

KEY QUOTES:

“Adopting ecosystem-wide, software-defined manufacturing processes will ease the mounting burden from the industry’s biggest challenges, including a lack of skilled workforce; aging, rigid systems; disparate and fragmented supply chains; and an overall lack of standards across the value chain. By collaborating with technology leaders such as NVIDIA and Microsoft, Bright Machines can deliver flexible, integrated, and intelligent manufacturing solutions to our customers, starting with Design for Automated Assembly (DFAA) and continuing – with unprecedented visibility – through every step of the process, right through to the circularity of recycling. As optimized manufacturing systems are faster, more resilient, and more efficient than their manual counterparts, our customers are more competitive in terms of cost, their products’ time-to-market, and customer delight. And in a world where we can now use AI and software to teach robotics systems how to build electronics, the opportunity to redefine how we will design and build electronics is unlimited.”

– Lior Susan, CEO and Executive Chairman at Bright Machines

“The demand for AI is catalyzing a transformation in electronics manufacturing. Supply chains and manufacturing and assembly processes are being redesigned to drive faster product innovation and time to market. With blue-chip industry leaders solving on Bright Machine’s software-defined solutions, the team is uniquely positioned to accelerate automation within the manufacturing industry and solve a very difficult, but necessary challenge to meet the pace of innovation and deliver tangible ROI for businesses.”

– Matt Singer, Managing Director, BlackRock

“There is a fundamental shift in the way electronics manufacturing must adapt to enable the rapid progress and adoption of AI. Bright Machines’ full-stack solution changes the status quo by providing flexible automation across all stages of the manufacturing life cycle from product design to assembly to disassembly. The team at Bright Machines sees the power of combining robotics and AI in the physical world and is uniquely positioned to transform the manufacturing lifecycle through automation.”

– Marc Stoll, Partner, Eclipse

“It is imperative for manufacturers to keep up with the pace of technology innovation across the full spectrum of markets such as AI tech, renewables and carbon reduction, or life-saving medical devices. Bright Machines significantly reduces the time it takes to go from design to production helping companies manufacture the products of tomorrow today.”

– Matt Crowley, EVP Global Business Units, Jabil

“Physical AI is powering the next wave of digitalization applications. Bright Machines, powered by NVIDIA Omniverse core technologies, will help accelerate a new era of AI-enabled industrial digital twins — from design to operation and optimization.”

– Rev Lebaredian, VP of Omniverse and Simulation Technology, NVIDIA

“There is a global need for manufacturing transformation if we are going to reap the benefits of AI innovation. Bright Machines delivers reliable access to more AI hardware and transforms its manufacturing, ensuring the ecosystem can take advantage of all that AI has to offer.”

– Damian Kang, Executive Director Global Equity Team, Shinhan Securities