Brighthouse Financial (BHF) Launches New Term Life Insurance Product

By Noah Long ● June 10, 2020
  • Brighthouse Financial Inc (NASDAQ: BHF) and leading online insurance marketplace Policygenius have announced they launched Brighthouse SimplySelect

Brighthouse Financial Inc (NASDAQ: BHF) and leading online insurance marketplace Policygenius have announced they launched Brighthouse SimplySelect. Brighthouse SimplySelect is a new term life insurance product available online through Policygenius.

How does it work? Brighthouse SimplySelect features a simple purchase process that does not require invasive testing thus allowing an underwriting decision within 24 hours for most applicants. And the collaboration between Brighthouse Financial and Policygenius provides a way for consumers to easily secure the life insurance coverage they need from two companies dedicated to helping improve the life insurance-buying experience.

“Brighthouse SimplySelect offers busy people a quick and convenient way to provide the financial security for their families that term life insurance gives,” Conor Murphy, Chief Operating Officer at Brighthouse Financial. “We are delighted to be working with Policygenius, an industry leader in providing a seamless and easy insurance-purchasing experience.”

Brighthouse SimplySelect is offering life insurance protection with guaranteed coverage for 10, 20, or 30 years. And it gives consumers a choice in planning how to provide for loved ones should the unexpected happen. Plus the product also provides guaranteed level premiums, which can help make financial planning more predictable.

In order to apply, consumers visit the Policygenius website to answer a few questions and then work with a licensed Policygenius agent to complete the application by phone. And there are no required medical exams and consumers are not asked to undergo lab work, significantly speeding up the underwriting process and enabling consumers for getting a decision faster than is typically possible with a traditional underwriting process.

“We know it’s important for families to get the financial protection they need,” explained Jennifer Fitzgerald, CEO and co-founder of Policygenius. “We are excited for this relationship with Brighthouse Financial to launch Brighthouse SimplySelect to help even more families get life insurance right.”

Policygenius has helped over 30 million people shop for insurance and is one of the largest term life insurance brokers in the United States. And it is the leading destination for online comparison and buying of all types of insurance, including life, home, auto and disability insurance.