Brightstar Capital Partners announced that it has acquired Bendon Publishing International, a provider of children’s coloring, activity, and educational products, marking the firm’s first investment under its newly launched lower middle market strategy.
Bendon Publishing International is a designer and distributor of licensed, screen-free products for children, with a broad retail presence across major channels including Walmart, Target, Costco, Dollar Tree, and Amazon. The company partners with leading entertainment brands such as Disney, Nickelodeon, and Universal to develop a diversified portfolio of creative and educational offerings.
Founded in 2001 and headquartered in Ashland, Ohio, Bendon has built a strong position in the market through its focus on accessible, hands-on products that promote creativity, imagination, and fine motor skill development. Its offerings are positioned as non-digital alternatives for families seeking screen-free entertainment and learning experiences for children.
As part of the transaction, founder and CEO Ben Ferguson will continue to lead the company, with members of the management team retaining a meaningful ownership stake. The partnership is intended to support both organic growth and selective acquisitions as Bendon expands its market presence.
The investment reflects Brightstar’s strategy of partnering with founder-led businesses that have established market positions and opportunities for long-term growth. The firm is focusing on lower middle market companies where operational expertise and strategic support can drive value creation.
Brightstar indicated that Bendon aligns with its investment criteria due to its strong licensing relationships, broad distribution network, and positioning within the growing demand for screen-free, educational consumer products.
The transaction also highlights broader consumer trends favoring products that support creativity and developmental learning without reliance on digital devices, particularly among younger audiences.
KEY QUOTES:
“Choosing a partner for Bendon’s next chapter was an important decision. Brightstar brings deep experience working with founder-led companies and shares our long-term vision for the business. I’m excited to collaborate as we continue to grow organically and pursue selective M&A opportunities.”
Ben Ferguson, Founder And CEO, Bendon
“We believe Bendon is an ideal first investment for Brightstar’s lower middle market strategy. We are drawn to founder-led businesses with strong market positions, and Bendon stands out for its trusted relationships, broad distribution, and focus on screen-free products that support creativity and learning.”
Charles Yoon, Partner, Brightstar Capital Partners
