Brkthru, a performance-driven media and marketing services company, announced it has acquired Gigawatt, a Milwaukee-based programmatic media partner for agencies and brands. The transaction marks Brkthru’s first acquisition and represents a key milestone in its growth strategy.
The combination brings together two firms with aligned approaches to modern marketing, emphasizing the integration of strategy, technology, and human insight. By adding Gigawatt’s capabilities, Brkthru aims to strengthen its ability to deliver full-funnel media and marketing solutions while enhancing client service and long-term partnerships.
Gigawatt has built a reputation for its collaborative, results-oriented approach, serving clients across multiple industries with particular strength in hospitality and tourism. The acquisition deepens Brkthru’s expertise in these sectors and expands its resources across media strategy, execution, and analytics.
As part of the transaction, Gigawatt’s team will join Brkthru, and the combined organization will continue supporting existing clients while creating opportunities to broaden and evolve those relationships. Financial terms of the deal were not disclosed.
KEY QUOTES:
“From the beginning, this just made sense. Gigawatt looks at media the same way we do – how do you actually connect what brands want to say with how people engage today, and make it work in the real world. But just as important, they show up for their clients the right way. That shared mindset around service and accountability is what really stood out.”
Jeff Hastedt, Co-Founder, Brkthru
“Gigawatt and Brkthru both place enormous value on client relationships and share an obsession with results, which made this a natural fit. We’re thrilled to bring our teams together and give our clients access to an expanded depth of resources, talent, and capabilities.”
Adam Parikh, Founder, Gigawatt
