Broccoli has raised $52 million across its Series A and Series B funding rounds, both led by Khosla Ventures, with participation from Y Combinator and Operator Partners. The two rounds were completed just nine months apart as Broccoli expands its AI platform for home-services businesses.
More than 1,500 businesses now use Broccoli, including Ace Hardware Home Services, Any Hour Group, Mr. Electric, and Authority Brands. Customers have used the platform to manage more than 10 million consumer conversations and book approximately 2.5 million service and sales appointments.
Broccoli develops AI agents designed to handle customer interactions throughout the home-services lifecycle.
The platform can answer phone calls, schedule appointments, follow up on estimates, renew service memberships, and reconnect with previous customers when service capacity becomes available.
Before technicians arrive at a property, Broccoli can gather information about the home, equipment, and prior service history to give field teams additional context.
After a visit, the platform can help businesses maintain customer relationships, identify missed follow-up opportunities, and surface additional service needs.
Broccoli is targeting contractors across HVAC, plumbing, electrical, garage door services, pest control, roofing, property care, and other home-service categories.
The company said its goal is to automate administrative and customer-service work that can otherwise consume significant employee time while helping contractors provide more consistent and personalized experiences.
One national multi-location customer reported a 29% increase in revenue and a 36% reduction in overhead during its first year using Broccoli.
Co-founders AJ Jain and Adi Ketkar met while attending BITS Pilani and previously built Y Combinator-backed Telematica.
Broccoli’s first customer was Armstrong Plumbing, led by longtime home-services operator Marcelle Flowers. Flowers later joined Broccoli as chief industry officer.
The company now employs approximately 160 people, combining technology talent from companies including Microsoft, Amazon, and Uber with professionals who have worked directly in the home-services industry.
Broccoli is headquartered in San Francisco and also maintains offices in Utah.
The company plans to use the new funding to accelerate hiring and expand its AI capabilities across more stages of the customer journey as it seeks to help contractors convert more opportunities, reduce administrative work, and build longer-term relationships with homeowners.
KEY QUOTES:
“The best contractors spend years earning their customers’ trust. We want to give them the technology to build on that trust and take care of customers for life. Every interaction matters, from the first call to long after the technician leaves.”
AJ Jain, Co-Founder And CEO Of Broccoli
“We are short on plumbers, electricians and HVAC technicians, and the ones we have spend their nights on paperwork. Software should have solved that long ago. With Broccoli, AI does the office work, and the people who keep our homes running get back to the work only they can do.”
Samir Kaul, Founding General Partner At Khosla Ventures
“I’ve spent my life in the trades, and I know contractors care about their customers. The challenge is finding enough hours in the day to give every customer the experience you want them to have.”
Marcelle Flowers, Chief Industry Officer At Broccoli
