Buena, a proptech company dedicated to simplifying real estate ownership, has raised $58 million in funding, including a Series A round led by GV with investments from 20VC, Stride, and Capnamic.
The sector is fragmented, with over 30,000 firms employing an average of just five people, and faces a talent shortage and low customer satisfaction. Buena addresses these challenges by developing its own AI property management software and acquiring existing firms. The software automates essential tasks like accounting and enhances efficiency with AI features for financial reporting.
Currently managing over 60,000 apartments, Buena has a waiting list of more than 5,000 landlords seeking better management services. The company believes real estate is key to prosperity; despite being Europe’s largest market, Germany’s homeownership is just 46%. By improving property management, Buena aims to help build wealth and strengthen the middle class.
Since 2023, Buena has acquired over 20 property management firms, positioning itself as a leader in industry consolidation. Analysts expect this AI-driven rollup model to have a significant impact on the global $17 trillion services market over the coming decade, attracting attention from private equity and venture capital funds.
With a current team of just 24, Buena plans to expand significantly in 2025, while maintaining its unique culture, and aims to enter international markets, such as the U.S.
Momentum: This funding round follows impressive revenue growth of over 500% in 2024 and more than 300% in 2023, as Buena seeks to transform Germany’s property management industry.
KEY QUOTES:
“When we first began acquiring property managers in 2023, people thought we were crazy. Today, AI-powered rollups are recognized as the future of service industries. Instead of getting bogged down with routine tasks like annual accounting and payment processing, AI empowers our property managers to focus on complex problem-solving and meaningful customer interactions. This is made possible by our globally scalable software and business model. We’re excited to continue growing across Germany whilst also turning our focus to international markets that demand new tools to enable real estate management.”
Din Bisevac, CEO of Buena
“Buena is bringing technology to a space that has historically been offline. By combining a unique AI-led M&A strategy, operational excellence, and a product-first mindset, Buena is completely transforming property management. This is just the start, and we look forward to supporting Buena in changing how people own real estate across Germany and beyond.”
Vidu Shanmugarajah, partner at GV
