- BURST Oral Care announced it has raised over $20 million in funding and is seeing 100% year-over-year growth
BURST Oral Care — a company that is transforming the oral care industry by making sonic oral care affordable and available to everyone through a direct ship subscription model — announced it reported 100% year-over-year growth. And having amassed hundreds of thousands of subscribers in just two years along with receiving more than 25,000 5-star reviews, BURST has been proving the model around higher quality dental products at accessible prices.
BURST has partnered with growth equity firm Volition Capital for fueling development and market penetration. And BURST secured over $20 million in funding from the firm. With the support of Volition, BURST was been able to double down on its hiring process, expand operations, and invest in the Ambassador community.
“When we first met the founders of BURST, we immediately recognized they were tapping into something special in an industry that was ripe for disruption,” stated Larry Cheng, Managing Partner and Co-Founder of Volition Capital. “We were inspired by their vision and wanted to support the growth trajectory they were already on, capitalizing on their key strengths, such as product development and the Ambassador network while identifying further opportunities. At Volition, we believe you need to earn the right to grow aggressively. It’s not growth for the sake of growth. BURST is the perfect example of a company that has earned that right.”
Founded by Hamish Khayat and Brittany Stewart in 2017, BURST was founded as the duo was disheartened by the excessive amounts that large brands were charging for high-quality oral healthcare. So BURST invested heavily in product development and channeling diversification over the past two years.
The Ambassador community of dental professionals — who recommend BURST products daily to their patients — has seen a 140% year-on-year increase to over 20,000 Ambassadors with profit share growing year-on-year by 98%. As of October 2019, BURST distributed $3.5 million to its Ambassadors, 95% of which are women.
“While there was a clear gap in the market for an affordable but effective electric toothbrush, our incredibly strong partnership with dental professionals has been key to the success of BURST,” said Stewart. “From development and testing to sharing our products with their network, BURST’s Ambassadors have been part of the team every step of the way. We’re proud to have fueled a grassroots movement of independent dental professionals who are just as passionate as we are about modernizing a tired industry.”
Plus BURST is further expanding its sales channels with a launch on Amazon announced this October. And BURST will be releasing new clinical trial data demonstrating the efficacy of sonic oral care products compared to manual toothbrushes in improving oral health. For example, the BURST sonic toothbrush reduces plaque up to 10.6 times more than a manual toothbrush after 30 days.
“BURST is dedicated to better informing and enhancing the nation’s oral health,” stated Hamish Khayat, CEO of BURST. “Our unwavering commitment to ensuring affordable high-quality products are available to as many people as possible has attracted loyal fans who want to be part of the journey – whether that’s consumers, dental professionals or investors. With further injection of capital, we’re energized to launch new lines, craft beautiful and fun designs, and drive innovation in the oral care market.”