Business & Pleasure, a renowned lifestyle brand that captures nostalgia and charm through luxury outdoor products, announced the completion of a $16 million minority growth investment led by Silas Capital – a growth equity and venture capital firm focused on exceptional next-generation consumer brands.
The company has turned the world’s best beach umbrella into an assortment of outdoor products that inspire glamour and elegance. Business & Pleasure’s product mix consists of anchor pieces and thoughtful accessories that enable aspirational consumers to create seamless designs across their homes that elevate everyday living. While historically selling direct-to-consumer, the company is building a robust network of wholesale partners—with over 400 retailers globally and a growing roster of taste-making hospitality properties.
With this new funding, B&P is positioned to accelerate growth through its three main initiatives while continuing to honor its ethos of designing each new product from the ground up by its founder-led team:
1.) Trade & Hospitality Sales – B&P is focused on expanding its product assortment, enhancing design, and driving further technical innovation. The company also invests in key talent to strengthen its sales network and distribution channels. B&P partners with renowned hotel brands such as Four Seasons, Belmond, The Colony Hotel, Soho House, and many others, presenting significant opportunities to accelerate growth and capture additional market share.
2.) Direct To Consumer – B&P is committed to further investment in Brand Marketing initiatives, including the recent collaboration with model and designer Elsa Hosk. In addition, the company is focused on strategically hiring key talent for its E-commerce team to enhance and execute its comprehensive 360-degree Marketing strategy. B&P is also expanding its retail presence with plans for multiple new national and international locations, allowing customers to engage with the brand in person, experience the products firsthand, and make informed purchasing decisions. Currently, B&P operates two locations in Laguna Beach, CA, and Malibu, CA.
3.) Margaritaville License Program—B&P is committed to expanding its Margaritaville line and broadening sales distribution within this value-driven product segment. With significant potential to capture additional market share, the company will leverage Margaritaville’s strong brand equity and network to penetrate new markets. In addition to partnerships with national retailers, B&P will also enhance its commitment to the Amazon channel for this licensing program.
KEY QUOTES:
“We’ve worked hard to redefine the landscape of al fresco living, creating pieces that speak to everyone from the casual weekend beachgoer to the most discerning high-end hospitality design firms. We worked equally as hard to find the perfect partner for B&P’s next stage of growth and we’re proud to be part of the Silas Capital portfolio and look forward to working with Brian, Carter and team. Partnership means everything to me and Lachlan and as founders, we really appreciate Silas’ respect and great taste for next-generation consumer brands. It’s the start of a very exciting new chapter for B&P.”
– Ollie Edwards, Co-Founder & President of B&P
“Business & Pleasure has redefined luxury in the outdoor space, blending elevated design with functionality in a way that truly resonates with today’s home enthusiast consumer. The team’s dedication to craftsmanship and design excellence – while always maintaining the brand’s distinct identity – has set them apart in a competitive, yet uninspired market. We are thrilled to support Ollie and Lach in their next phase of growth, as they continue to expand their assortment and bring their timeless aesthetic to more homes and hotels around the world.”
– Brian Thorne, Partner at Silas Capital
