Button Finance – a company transforming home equity lending – announced it closed a strategic $5 million Series A funding round led by Hildene Capital Management, a structured credit-focused asset manager with about $17 billion in assets, with participation from existing investors.
This investment comes as Button Finance’s AI-based platform delivers unprecedented access to home equity in a market that has reached historic proportions.
Launched in 2019, Button Finance enables homeowners to access their home equity through a streamless digital experience, delivering quick decisions and funding in as few as five days. The company’s proprietary AI underwriting engine has unlocked access for qualified borrowers, which traditional financial institutions historically overlooked. The funding will support the expansion of Button Finance’s product offerings and further development of its technology platform.
This funding comes as Button Finance demonstrates strong financial health and performance, maintaining profitability and positive cash flow for consecutive months.
This timing could not be better as U.S. homeowners now control tens of trillions of dollars in home equity as of early 2025. This wealth reservoir has triggered demand for home equity solutions as consumers strategically tap their properties for renovations, debt consolidation, and liquidity in today’s elevated interest environment.
KEY QUOTES:
“Button Finance is democratizing access to home equity at precisely the right moment. Their technology isn’t just innovative; it’s solving real financial challenges for everyday Americans. We are not just investing in Button Finance; we are committing to powering their next billion dollars in home equity originations.”
Brett Jefferson, President and Co-Chief Investment Officer of Hildene Capital Management
“While many startups chase growth at all costs, we’ve built a fundamentally sound business that’s been cash flow positive and profitable for quite some time. This strategic $5 million raise allows us to accelerate growth while preserving equity for our shareholders. We have scaled to over 60 employees in the past two years nearly tripling our monthly volume in just six months-and we are just getting started. The second half of 2025 will bring expanded product offerings and distribution channels to match the explosive demand we’re seeing.”
Jason Harris, CEO of Button Finance
